USA: A software engineer was playing with the PDF file format. He is a skilled programmer in C++ language and his main hobby is internet Marketing. By studying the PDF format he was flashed when
he found that the latest Adobe PDF specifications allows to add some special javascript code on some specific events of the PDF file within the Reader software.
Quote:"I found that it is possible to add some code during the opening and the closing of any PDF file. Moreover, it is now possible to launch URLs using this javascript code. Why not apply this
awesome stuff to internet marketing and in particular, to the PDF ebooks?"
So he created PdfPUPpro: it is a simple software program that will allow you to brand PDF files (new or existing) with a unique pop up box during the opening and closing of a PDF file.
But here’s the crazy stuff. The software engineer figured out how to embed newsletter opt-in forms into the pop up as well! He claimed to have made thousand of subscribers to his newsletters and, of course, thousands of dollars, just by distributing free ebooks rebranded with his software.
You can read all the details to his website: http://www.pdfpuppro.com
