BANGALORE, India - Today mobile phones have moved beyond their primary role of voice communications and have graduated to become an essential entertaining device for mobile users. Today mobile users are using their cell phones to express their thoughts, play games, read news, check weather reports, surf on the internet, make purchases, listen to music and even check their bank balances.
Vital Analytics a pioneer in analyzing urban Indian cell phone usage trends has released its handset manufacturer report on Urban Indian Mobile space. Nokia is the dominant player on the GSM space, accounting for 63%of the installed base (phone’s currently in use) while LG rules CDMA with 48% of installed base market share. On looking at urban India GSM/CDMA combined installed base, Nokia is at the top with 54% of installed base market followed by LG (14%). LG is second most used handset manufacturer India primarily due to its dominant position in the CDMA. In combination of GSM and CDMA handset manufacturers, Samsung has 9.5% , Motorola has 7.2% , Sony Ericsson 6.8% of total urban Indian mobile users using the hand sets currently.
On looking at the ability of manufacturers to gain market share via word of mouth, Nokia and Sony-Ericsson fare a lot better compared to the other three big manufacturers, with 2 out of 3 users for each of the two manufacturers mentioning they are likely to recommend their handset to their friends.
