The WomenCertified Seal
Amid continuing declines in consumer confidence due to the recession, officials at WomenCertified have noticed that many companies are seeking ways to recoup consumer trust and loyalty to stay afloat. Instead of engaging in price wars and appealing to customers’ wallets, an increasing number have chosen to focus on the customer service experience as a way to strengthen business.
To date, over 1,500 companies and professionals have turned to WomenCertified as their solution to creating more customer-centric sales and service experiences. Participants include nationally known companies such as AutoNation Direct and Trek Bicycles as well as local operations such as South Florida’s JM Lexus and Delaware’s Mike’s Famous Harley-Davidson.
“In tough times, we’re all looking for reasons to feel good again,” said WomenCertified founder Delia Passi, “and that includes when we’re shopping, running errands or conducting business. We have reached a monumental number of companies who are committed to showing that they are ‘there’ for their customers through thick and thin and that customer service doesn’t have to suffer just because the economy is suffering.”
WomenCertified is a training program that certifies business professionals in providing exceptional customer service and a sales experience tailored to women. The distinctive WomenCertified Seal is awarded to companies and individuals that complete the program, as a sign to consumers that they are committed to a higher standard of women friendly service.
Passi created WomenCertified as a way to raise the bar on customer service for women, who influence up to 83% of all consumer purchases and represent 88% of retail shoppers according to Women and Diversity WOW Facts. Passi explained, “Women do most of the shopping and buying, yet so many companies do a poor job of meeting women’s expectations for the sales and service experience.”
WomenCertified focuses primarily on the communication and customer service skills that Passi’s research has shown to be the most effective and appreciated among women consumers.
“In a tough economy, WomenCertified is giving companies the edge and giving their customers a reason to come in – and come back. From big box retailers to small businesses, we are changing the game on how companies approach customer service and customer loyalty,” Passi stated.
According to Jim Dunn, president of JM Lexus, “JM Lexus prides itself on its commitment to the customer and providing world-class customer service. WomenCertified is an important addition to our many efforts to deliver an extraordinary buying and ownership experience to our customers every day.”
The WomenCertified training may be completed online in an interactive video format, or live workshops may be booked for groups. Interested companies should visit www.womencertified.com for more information.
