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Follow on Google News | Optimized Payments Launches Free Calculator to Helps Businesses Lower Credit Card Processing CostsIn a weakened economy businesses and non-profits are looking at reducing any and all operating costs to improve their bottom lines. Optimized Payments has just launched a free online calculator to help firms lower their credit card processing costs.
In June 2009, Optimized Payments introduced the first online payments calculator available to merchants. “It is a simple tool that calculates effective rate will clear up misconceptions about processing costs and show businesses their true cost of processing credit/debit cards. This realization will cause merchants to take action and in the process add significant savings to their bottom line,” notes Anand Goel, founder of Optimized Payments. Merchants using the calculator will also receive a personalized analysis comparing their effective rate with peers in their industry, and recommendations for lowering payment costs. The calculator can be found at http://www.optimizedpmts.com/ Optimized Payments Consulting has also launched a series of free monthly webinars that discuss strategies merchants can utilize to not only lower their payment costs, but also to increase sales. The firms’ analysts will discuss industry best practices and allow attendees to get answers to their specific payments questions. The calendar for upcoming webinars can be found at http://www.optimizedpmts.com/ Complimenting the online calculator and webinars are payments white papers and articles found on the Company’s blog. The Company conducts proprietary research and writes articles of interest to its readers. “Since Optimzed Payments Consulting does not sell merchant services or endorse any payment provider, our research is unbiased and trusted by our clients and readers,” notes Mr. Goel. He adds, “our articles are timely as a recent article coverd the Credit Card Accountability Responsibility & Disclosure Act signed into law by President Barak Obama on May 22, 2009, and its impact on merchants who issue gift cards.” The key to reducing credit card processing costs is investing time to understand and leverage the nuances of the industry. Now, Optimized Payments Consulting provides resources to merchants to reduce the complexity of credit card processing and improve their bottom line. Optimized Payments Consulting (www.optimizedpmts.com) # # # Optimized Payments Consulting (www.optimizedpmts.com) End
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