RefreshAir Collection
Chesapeake Bay Candle, the candle and home fragrance brand bringing scent, style, and ambiance to every environment, readies RefreshAir, a top-notch air care collection that integrates functionality and design. The Air care line will be marketed under the Modern Light label. Introducing the latest odor-neutralization technology combined with clean, yet attention getting aesthetics, RefreshAir is not like any other air care program currently available.
Leading Odor Neutralizing Technology
RefreshAir technology is formulated to neutralize stubborn odors without just masking them. The technology originates in anti-perspirant and laundry fragrances and is based on strategically designed fragrance combinations that are uniquely bi-functional. First, fragrances neutralize odors by taking the malodor itself and incorporating it as part of the new fragrance that you smell. The heart of the fragrance character will then be enhanced by incorporating the malodor as part of the overall blend. As a result RefreshAir will instantly neutralize a wide variety of odors, including smoke, pet, bathroom, and kitchen while spreading a light, clean scent throughout the home.
New Delivery Systems
RefreshAir air care products are available in a broad range of product applications – including formats previously not present in the odor neutralization category. Reed diffusers and mini reed diffusers provide a decorative vehicle for the fragrance technology, while travel tin candles offer a great solution to the consumer who wishes to have a stylish, fresh touch in any hotel room. RefreshAir is also available in refresher sprays and scented filled candles (four ounce and eight ounce vessels).
A Stylish Home Décor Statement
Every RefreshAir item offers well performing odor-neutralization technology and a lifestyle experience. Unlike other odor-elimating candles in the market, RefreshAir filled candles and reed diffusers come in colored glass - adding pops of color to any room. All labels are easy to remove for product to fit in any environment. Refresher sprays are contained in sleek metallic bottles that stand out from the crowd.
Fragrance Design
RefreshAir features unique yet understandable fragrances. Answering consumer demand for sensory experiences through scent, RefreshAir introduces five high refined fragrance designs. Each fragrance is infused with essential oils in a specially formulated solution, providing pleasant scent that is long lasting, light, and subtle.
The five RefreshAir Fragrances in Overview
Ozonic - Clean Cotton
Enjoy the fresh aroma of clean cotton reminiscent of sun dried linen with a refreshing ocean breeze.
Fruit – Green Apple
Enjoy the crisp aroma of green apple mixed with uplifting notes of bamboo.
Citrus – Lemon Zest
Enjoy the invigorating aroma of lemon zest complimented by fresh eucalyptus leaves.
Fruit – Fresh Peach
Enjoy the vibrant aroma of fresh peach lifted by luscious exotic fruit notes.
Floral - Gardenia Blossom
Enjoy the delicate aroma of gardenia petals enhanced by a subtle white jasmine bouquet.
Suggested retail prices range from $5.99 for four ounce scented filled candles and refresher sprays to $12.99 for reed diffusers and two-piece mini reed diffuser sets. Eight ounce scented filled candles and four-piece scented filled candles retail at $9.99.
RefershAir will become available in the Chesapeake Bay Candle online boutique http://www.chesapeakebaycandle.com and through select specialty retailers nationwide starting July 20, 2009.
About Chesapeake Bay Candle:
Headquartered in the Washington D.C. area, Chesapeake Bay Candle is the home fragrance brand of choice bringing scent, style, and ambiance to every home. The company was established in 1994 by husband and wife team Mei Xu and David Wang. Today Chesapeake Bay Candle is one of the largest candle/home fragrance houses in the United States.
For more information please contact:
Mareike Finck, mfinck@chesapeakebaycandle.com, 301.816.4200 x 233
Stephanie Tait, stait@chesapeakebaycandle.com, 301.816.4200 x 285
Photo:
http://www.prlog.org/
