In 2008, China's Internet market is extraordinary. Olympic Games' successful hold brings more opportunities for China's Internet enterprises;
However, optimistic trend encounters severe winter at the end of 2008. Global financial crisis will bring negative impact on Internet enterprises, which depend on capital market. Because of many SMEs' collapse, search engine's credit crisis, China's Internet market faces test.
With regard to market structure and future trend, user penetration's gradual improvement, e-commerce's rapid development and 3G start bring opportunities to mobile Internet and provide sufficient development force for China's Internet market.
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's Internet Market (General Report), which helps vendors, investors and industry chain grasp more accurately the pulse of the market and in combing the development track of application value:
* The report compares the present situation of the Internet industry in advanced countries and regions around the world, to grasp the industry's internationalization characteristics, and analyzes the advantages and disadvantages of China's Internet industry.
* It examines the environment of China's Internet industry and the industry's current condition and prominent features, and probes the essence of its development.
* The report refines major manufacturers' performances in 2008, sums up enterprises' failure and success from the angles of market shares, competition pattern and strategies and comments market leading elements.
* Presenting in-depth quantitative forecast of the market, the report conducts modeling regression and expert verification for the overall market, and presents valuable trend analysis and quantitative forecast result.
* On the basis of sufficient investigations on consumers, the report reveals consumer behavior characteristics in China's Internet market from the angles of basic attributes, consumption habits and potential demands so as to help enterprises' to set down targeted product and marketing strategies.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Internet Market in 2008
(I) Market Size & Growth
1. Market Size & Growth in 2008
2. New Technology Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4. South Korea
II. Overview of the Development of China's Internet Market in 2008
(I) Market Size & Growth
(II) Basic Characteristics
(III) Market Structure Analysis
1. Product Structure
2. Regional Structure
3. Industry Application Structure
III. Forecast on the Development of China's Internet Market, 2009-2011
(I) Forecast on the Size of China's Internet Market, 2009-2011
(II) Forecast on the Structure of China's Internet Market, 2009-2011
1. Product Structure
2. Regional Structure
3. Industry Application Structure
IV. Analysis on Development Trend of China's Internet Market, 2009-2011
(I) Market Environment
(II) Product and Service
(III) Technology
(IV) Marketing
V. Market Segments Study
(I) Basic Service Market
1. Competition Pattern
2. Impetus
3. Obstacle
(II) Application Service Market
1. Competition Pattern
2. Impetus
3. Obstacle
VI. Analysis on Competition Situation in the Industry Chain of China's Internet Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Sina
2. Baidu
3. Alibaba
4. Tencent
5. NetEase
VII. User Requirements Study
(I) Internet User Structure
(II) User Behavior Analysis
(III) User Preference Analysis
(IV) Potential Demands Analysis
VIII. Recommendations
List of Tables
Size of China's Basic Internet Service Market, 2006-2008
Size of China's Internet Application Service Market, 2006-2008
Comparison of Global Websites User Traffic
Comparison of China's Websites Traffic
Evaluation Index System on Internet Enterprises' Competitiveness
Evaluation on Key Enterprises' Competitiveness in China's Basic Internet Services
...
List of Figures
Number of Global Internet Subscribers, 2006-2008
Structure of Internet Application Services Market
Distribution of Global Internet Subscribers
Major Cities' Network Broadband in China
Size and Growth of China's Internet Market, 2006-2008
Size and Growth of China's Internet Subscribers, 2006-2008
Structure Change of China's Internet Market, 2006-2008
Structure of China's Internet Market Segments in 2008
Size of China's Basic Internet Service in 2008
Number of Computers Connected to Internet in China in 2008
...
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