In 2008, China's search engine market experienced fast growth. It is forecasted that by the end of 2008, the size of China's search engine market will reach 5.15 billion Yuan, up 77.1% year-on-year. In 2008, China's search engine market has some changes in steady: vendors in the first echelon, including Baidu, Google and Yahoo!, took up a market share of 96.4% together, up 4.2 percentage points from 2007. That indicates market concentration further improved; the market share of vendor in the second echelon, including SOHU, Sina, ZhongSou.com, NetEase and SOSO slightly decrease, which has obvious distance with the first echelon vendors.
In 2008, "improving user's experience" has become the market's theme. Google always pursues intelligent search; Google lays out music, video and news in search results so as to improve users' information access efficiency. Because SOSO depends on Google's technology, so it doesn't have advantage; however, its search engine services include direct area, community search and vertical search. Youdao provides most efficient choices and individualized home page in search home page; meanwhile, it launches timely news.youdao.com, including characters, video and blog, which is convenient for users to use Youdao, improve information acquisition's convenience and multimedia.
In 2008, living services search has become the highlight in search market, the vendors win good market response and users' concerns, including koubei.com, www.ganji.com, aibang.com, 58.com and baixing.com, which provide living service information. The largest problem plaguing the development of living service search-business mode has new direction in 2008.
At the end of 2008, Baidu biding rank triggers social extensive discussions, thus, Baidu optimizes search engine business mode. Which is the development direction of search engine business mode in the future? Which kind of development trend will present?
we release 2008-2009 Annual Report on China's Search Engine Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and comb more deeply the development track of application value.
* Solid research foundation and strong continuity: With many years' research experience in China's search engine market, we have grasped mature research methodology and system. On the basis of reports from previous years, it studies market competition and enterprise users' requirements, presenting readers with a panorama of the market.
* Rational analysis of changes in the usage pattern of search engines: Backed by massive research data, with reference to our company's many years' data accumulation and research experience in the market, the report examines the usage pattern of personal and enterprise users with more than 20,000 Chinese characters and nearly 60, presenting the trend of user behaviors. It offers reference for vendors to gain deep insights into users' characteristics, use behavior, use result and potential demand, and provides strong support for vendors to design products that better suit users' habits and requirements.
Table of Contents
Research Objects
Main Conclusions
Key Findings
I. Overview of the Global Search Engine Market in 2008
(I) Market Size
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
II. Overview of China's Search Engine Market in 2008
(I) Market Size
(II) Basic Characteristics
(III) Market Structure
1. Brand Structure
2. Industry Structure
III. Forecast on the Development of China's Search Engine Market, 2009-2011
(I) Forecast on the Size of China's Search Engine Market, 2009-2011
(II) Forecast on the Structure of China's Search Engine Market, 2009-2011
1. Brand Structure
2. Industry Structure
IV. Analysis on Development Trend of China's Search Engine Market, 2009-2011
(I) Product & Service Trend
(II) Channels Development Trend
(III) Marketing Trend
(IV) Technology Development Trend
V. Study of Market Segments
(I) Comprehensive Search Engine Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Vertical Search Engine Market
1. Competition Situation
2. Impetuses
3. Obstacles
VI. Analysis on Competition Situation in China's Search Engine Market in 2008
(I) Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Baidu
2. Google
3. Yahoo! China
4. Sogo
5. SOSO
6. www.tootoo.com
7. www.ganji.com
VII. User Requirements Study
(I) Basic Attributes
(II) Search Habits Analysis
(III) Effect Evaluation Analysis
(IV) Analysis on Preference for Search Engines
(V) Analysis on Usage Pattern of Vertical Search Engines
(VI) Analysis on Usage Pattern of Mobile Search
VIII. Recommendations
(I) To Service Providers
(II) To Advertisers
List of Tables
Comparison of the Gender Structure of Search Engine Users in China, 2006-2008
First Choice of Search Engine Users in China in 2008
Second Choice of Search Engine Users in China in 2008
...
List of Figures
Size & Growth of China's Search Engine Market, 2002-2008
Brand Structure of China's Search Engine Market in 2008
...
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