Jivox adds powerful new features to its Online Video Ad Platform

PRLog (Press Release) – Jul 01, 2009 – Bangalore based Jivox, India’s number one online video advertising company, today announced a number of new features that make its popular online video advertising platform even easier to use, including QuickStart video ad creation templates and a publisher portal. These powerful new features reflect months of user feedback, partner feedback and were the most requested product enhancements by Jivox customers.

Key new features of the Jivox video advertising platform include:

QuickStart Ad Creator:

A new template-based approach enables users to create professional-looking online video ads in just a few minutes by simply completing a series of prompts for text and logos. Any ad created in the Jivox service can be saved as a QuickStart ad to be customized by other users, and unlike other template-based approaches which do not allow further changes to the ad, Jivox QuickStart ads can be further edited by using Jivox advanced video ad creation tools.

Jivox users with Master Account status, such as franchisees or insurance agents or wealth managers, can create a QuickStart ad and publish it to members within their network to be completed with individual details. This provides organizations control over branding elements while allowing members to customize an ad content to fit their individual needs.

Publisher Portal:

The Jivox Publisher Portal enables publishers’ sales and ad operations teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns and traffic video ads all from a central console.  Extensive analytics enable publishers to see real-time critical metrics related to ad performance and ad inventory, and report back to their advertisers.

“We built our new publisher portal to empower our partners to white-label the Jivox video advertising platform.  Using our publisher portal they can have a real-time status of all their advertisers’ campaigns and can manage them the way they currently do business,” said Naren Nachiappan, Managing Director India at Jivox.

“Jivox powers advertising on several video content sites including Big Adda, Big Flix, IBN, My Popkorn, NDTV, Rajshri, Zapak, Zee News and a growing list of regional news and entertainment sites. Jivox also powers advertising on few sites that do not have video content sites including Sify News” added Naren Nachiappan.

With innovative in-player interaction features, a user can directly interact with the video ad and share it via SMS, email or upload it directly to Facebook. Advertisers can configure the in-player form to request information from users without them having to leave the webpage.

The company, headquartered in California, USA, had commenced its India operations in March 2008, through sales and development office in Bangalore and a sales office in Delhi and Mumbai. Founded by Diaz Nesamoney, the visionary entrepreneur behind technology success stories Informatica and Celequest, Jivox aims to unleash the power of online video advertising to the Indian market.

About Jivox

Jivox, the self-service online video advertising platform for local and large businesses, gives advertisers access to online video advertising by making it easy to create, target prime website properties and deliver online video ads. The Jivox platform combines a self-service video ad creation tool, proprietary targeting technology, and a growing network of publishers to offer advertisers a complete, do-it-yourself service for online video advertising which even allows repurposing a TVC for online consumption. Jivox is a privately held company headquartered in San Mateo, Calif.  For more information about Jivox, please visit www.jivox.co.in.