Leader wins Canny Minds PR Contract

PRLog (Press Release) - Jun 30, 2009 -
Henley-in-Arden-based marcomms agency Leader has won the contract to deliver an integrated media and online campaign to launch brain training website Canny Minds.

Canny Minds (http://www.cannyminds.com/) is the UK’s first web portal to offer a comprehensive selection of brain training books, games, DVDs, and audio books to challenge and stimulate the mind.   The range includes language courses, board games, How To books and a reading & viewing group. The site also offers expert articles and advice on mental agility and challenging puzzles and quizzes developed especially for Canny Minds by Mensa’s puzzle editor.

Jenny Low, Sales Executive at Canny Minds said: “We’ve been going to the gym for years to keep our bodies fit and healthy so it’s about time we all started putting the same effort into our mental fitness and agility.

“Canny Minds is like a gymnasium for your brain.  But without the expensive monthly fee!”

Tom Grocott, account director at Leader said: “We all know how popular the Nintendo brain training game has been across the world and games such as Sudoku are more popular than ever before.  The Canny Minds team has identified a real opportunity for a central resource which can offer impartial advice and guidance alongside a wide selection of the very best brain training products.

“We will be working closely with the in-house team to launch this exciting new website to the British public.  Our integrated campaign will see Leader’s traditional and online media specialists working closely with the digital team to drive visitor numbers through the roof.”

Canny Minds is based just outside Chipping Campden in Gloucestershire.

Canny Minds - http://www.cannyminds.com
Leader - http://www.leader.co.uk/consumer/pr/index.htm

Photo:
http://www.prlog.org/10270623/1