Honibe Branches Out Through Tree of Life Inc.

June 29, 2009 - PRLog -- New York, NY – NASFT Summer Fancy Food Show – June 30, 2009 – Island Abbey Foods Ltd. today announced its distribution agreement with the United States’ leading distributor of natural, organic, specialty, ethnic, and gourmet food products, Tree of Life Inc.  Tree of Life Inc. will pioneer national sales and service of Island Abbey Foods Ltd’s award winning flagship product, the Honey Drop™ hot beverage sweetener.  

The Honey Drop™ solves a common problem: liquid honey can be messy. The Honey Drop™ is an individual serving (one teaspoon / 5 g.) of 100% pure dried honey without any additives. It is ideal for sweetening tea or coffee. Simply drop into a hot beverage and stir. You have all of the natural honey flavor without the usual honey mess.

“We are very pleased to announce our distribution agreement with Tree of Life Inc. for the Honibe™ – Honey Drop™ across all of the USA. Tree of Life Inc. is a prestigious national distributor that allows our business to access the necessary channels for reaching our retail customers across the country,” stated John Rowe, President of Island Abbey Foods Ltd. “Tree of Life Inc. has been a leader in the natural and organic food industry since their inception over 30 years ago making them an excellent partner for our company.”    

The Honey Drop™ comes in boxes of 20 pieces.  The Honey Drop™ is only 20 calories, has a shelf life of three years, and does not contain any artificial coloring, flavoring, or preservatives.  The Honey Drop™ is available in two flavors: pure honey and pure honey with lemon.  The Honey Drop™ is a product of Prince Edward Island, Canada.

For more information please visit us on the web at www.Honibe.com.

About Island Abbey Foods Ltd.

Island Abbey Foods Ltd. is a specialty food producer based in Prince Edward Island, Canada.  We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content).  Honibe™ (hon-ee-bee) brand honey is our line of all natural, specialty honey from PEI.  We offer varietals as found on the mainland, as well as, a few local varietals that are unique to our Island.  We also offer the Honey Drop™, the world’s first 100% pure, no mess, non sticky honey, and a better tasting sugar cube.


About Tree of Life Inc.
Tree of Life is a leading marketer and distributor of natural, organic, gourmet, specialty, and multicultural food products to supermarket chains, independent grocers, natural/health food stores, and specialty/ethnic stores throughout the U.S. and Canada. Tree of Life’s network of sales associates, vendors and retailers is supplied through distribution centers across the U.S. and Canada. Their goal is to meet the needs of retailers and suppliers through excellence in distribution, marketing and merchandising, and continuous improvement of their environmentally-friendly business practices. Tree of Life is a wholly owned subsidiary of Royal Wessanen in The Netherlands. For more information about Tree of Life, visit their web site at www.treeoflife.com

Media Inquiries:
Island Abbey Foods Ltd.
Graham Watts, Marketing Coordinator
Phone: 902-367-9722
Email: graham@honibe.com