Marketers Want Bang For Their Buck: Online is Where the Customers Are
Sydney, Australia – 26 June, 2009
A strong return on investment is critical in the current financial downturn, and though it may be hard for companies to see uncertain times as a moment of opportunity, today, online is where the customers are.
According to Nielsen, almost 92 percent of Australians have home internet access, and spend more time online than on any other medium (an average of 16.1 hours per week). So naturally, the web is an opportunity which businesses are starting to recognise.
Gone are the days when ‘casting the net wide’ was good enough, these days, companies are taking a targeted marketing approach to customers showing an active interest in their product or service. IQPC’s Financial Services Online 2009, will explore how leading financial companies are targeting different customer demographics at a time when bang for your buck is crucial.
Financial Services Online will focus specifically at increasing customer acquisition, brand loyalty, customer retention and experience through digital marketing channels, with key contributions from leading financial service companies; AMP, NAB, Aussie Home Loans, and ING DIRECT.
Join IQPC in October to discover how the web is changing the way consumers interact with businesses. After all, no other advertising medium is as flexible, measurable or cost effective. Visit www.iqpc.com/
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For further information contact:
Chris Archer / Joel Harris
IQPC Australia
Ph: (02) 9229 1000
Email: enquire@iqpc.com.au
