Orangutan Launches E-mail Marketing Software That Builds Images Into The E-mail Body

June 26, 2009 - PRLog -- E-mail is sent in such volume these days that cursory glances could be all that a carefully prepared e-mail campaign receives. E-mail is sometimes not even opened - just viewed in the preview pane.

Orangutan has come up with a way to add a few critical seconds to e-mail campaign viewing time - building the images in ensures that the e-mail layout is completely intact - including the images. So that cursory glance is more likely to expose the brand or offer to the recipient more quickly and clearly.

Orangutan initially used the e-mail marketing module as support for sending 360 feedback and employee and customer surveys. This created demand for a separate e-mail marketing tool and 'send' e-mail marketing was born.

The system is fully web based with no software to install and features:

List upload and management including opt-in (from Outlook, CRM systems etc.)

E-mail tracking, including opens but more importantly, click through statistics

Web-site designer to create unique landing pages for a campaign

Most e-mail programs including Outlook (Outlook has 60-80% of the corporate e-mail market) are set to block images by default. Many users do not change this setting or their IT department policy does not allow it. Therefore, send e-mail marketing builds the images into the e-mail so it is rendered perfectly without the need to download 'remote' images.

The difference between an e-mail containing remote images and embedded images is startling (see http://www.send-emails.com/images). Formatting is retained and the images that appear as red x's in an e-mail sometimes rendering it illegible are instead shown as true images.

Send comes with pre-made templates enabling company logos and other branding elements to be dropped in. This ensures that there is a consistent look and feel in keeping with company brand guidelines. The service is priced per month allowing up to a certain number of e-mails which, once exceeded can be topped up by purchasing additional credits.

Full details are available at http://www.send-emails.com or by contacting Ray Edun on 01883 622-123 or raye@orangutan.co.uk

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Services include consultancy, channel and employee communications, staff retention strategies, recognition and reward programmes, loyalty programmes, learning and development and consumer promotions as well as e-mail marketing, employee & customer surveys