Andy Brownell Joins LeadMaster as Chief Marketing Officer

June 25, 2009 - PRLog -- Brownell brings a wide variety of experience to LeadMaster.  His career spans 20+ years in operations, sales and marketing.  He’s worked for Fortune 500 companies like Apple, Digital Equipment Corporation and Compaq Computer Corporation, where he held a variety of management positions including Director of Sales Programs and Alliances at Compaq, Director of Marketing at Digital and Business Development Manager at 
Apple.  

Andy also has experience with smaller companies and startups.  He was one of the original founders of Stratitec, which grew to $100 million in cumulative sales in less than 10 years.  He also worked as Chief Operating Officer at ACP, a successful developer of thin client software.  Andy's background includes several years managing software programmers for Apple, which will provide valuable insight as the LeadMaster platform continues to evolve.

As CMO Andy is responsible for developing the overall marketing plan, managing the marketing and communication deliverables, interfacing with sales to deliver value add programs, helping to develop the corporate strategy, working with technical operations to optimize the
LeadMaster experience and helping to develop and recruit strategic customers, partners, distributors and resellers.

“There is a great deal we’d like to accomplish with marketing automation, channel marketing, sales automation, mobile CRM solutions, campaign tracking and integrating our sales force automation platform with enterprise applications,” said Russell King, CEO.  “Andy will add a new dimension to our direct marketing, SEO and partner programs.”

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LeadMaster tracks leads in real time throughout the sales cycle, from demand generation to lead closure. The powerful web-based CRM application combines sales lead management, sales force automation, marketing automation and virtual call center capabilities.