Leading online gifts and gadgets retailer, I Want One Of Those (IWOOT), has seen its return on investment for email marketing soar, as its deliverability rates have increased by over 50% since the company instructed Adestra two months ago.
Julian Moskov, Online Marketing Manager at IWOOT, comments:
“We joined forces with Adestra this Spring in a bid to achieve ambitious branding and sales objectives through customer communications. Results have been quick to come already, with indicators like deliverability increasing immediately. Adestra is proving to be a robust and sophisticated platform on which we can build increasingly effective campaigns. The provided arsenal of tools, including reporting, segmentation and eCommerce tools, together with strategic advice from the team, is driving impressive ROI for our email channel.”
Henry Hyder-Smith, Managing Director at Adestra, comments: “We are delighted to be working alongside dynamic online brands such as IWOOT. Adestra offers the best combination of email technology and marketing expertise, by providing high quality and targeted campaigns to deliver unrivalled ROI. It is great that IWOOT has witnessed such significant improvements in ROI so quickly, with deliverability rates improving substantially.”
Adestra provides comprehensive and detailed analysis on email deliverability, as it is the only European headquartered ESP that has partnered with Return Path, the world’s leading email deliverability service provider, to ensure all outbound emails are fully seeded. This will determine whether the messages for over 80 worldwide webmail and email software platforms have reached the inbox, bulk folder or are being blocked outright.
Adestra has experienced continued growth this year, as companies across all sectors are turning to its comprehensive and strategic email marketing services and taking advantage of the excellent ROI.
Their latest client wins include: Publishing specialist, Newsquest; The world’s largest bookshop, Foyles; GMTV; PPA, the association for publishers and providers of media in the UK; Heals, luxury interior design store; The Royal Academy of Arts; The Royal Institute of British Architects (RIBA); Chemistry digital, a digital marketing agency and Media 10, a publishing and events company.
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