Report Highlights
In 2008, dramatic changes took place in the international economic situation. Since the US subprime lending crisis broke out in April last year, economies received impacts to varying degrees across the world. China's automobile market is no exception. Competition situation changes with the international economic situation. The market may experience reshuffling. Market leaders such as Volkswagen and GM maintain stable market shares, while SMBs run the risk of being merged. The global financial crisis will expedite integration of resources in the market.
In 2008, several major events that took place in China also had impact on the development of the domestic automobile market. The snow disaster, Wenchuan Earthquake, the Beijing Olympic Games, and policy changes directly affect automakers' market strategies. China's policy of encouraging the production of passenger cars with low displacements spurred the output and sales volume of personal and household economy cars, while the odd-even license plate rule pushed the business vehicle market. To sum up, in 2008 changes in product structure, price distribution and competitive strategies were subject to foreign influence. So how should China's automakers revamp their competitive strategies? How can China's automobile market maintain growth during the difficult period? And how should the market evolve with changes in policy?
The 2008-2009 Annual Report on China's Automobile Market (General Report) released by us will help enterprises, investors and industry persons insiders to more accurately grasp the growth pattern of China's automobile market:
* More in-depth and detailed market research data. Based on its quantitative research on the overall industry and case studies of key enterprises, we offer a vivid description of market changes from the various perspectives of product structure, price distribution, market shares, output and sales growth, technology progress and impact of policies, and specifies the future directions for development.
* More comprehensive and in-depth analysis of brand competitions. In addition to summing up enterprises' performances from such diversified dimensions as competition pattern in market segments, competition strategies and SWOT analysis, we draw upon its profound understanding of the automobile market to establish a CMP matrix system for 5 five major automakers to assess the elements for market successes, and differentiate market leaders and challengers.
* More scientific and comprehensive forecast of future growth. Through modeling regression and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Automobile Market in 2008
(I) Status of Growth
1. Market size in 2008
2. Global market structure and layout
(II) Basic Characteristics
(III) Major Countries and Regions
1. The United States
2. Japan
3. Germany
II. Overview of China's Automobile Market in 2008
(I) The Growth Environment
1. The policy environment
2. The economic environment
3. The social environment
(II) Status of Growth
1. Market size
2. Market structure
3. Industry profit level
(III) Characteristics of Growth
(IV) Existing Problems
(V) Market Segments
1. Passenger vehicles
2. Business vehicles
III. Forecast of China's Automobile Market, 2009-2011
(I) Influential Factors
1. Policy factors
2. Economic factors
3. Social factors
4. Technological factors
(II) Forecast of Market Growth
1. Forecast of market size
2. Forecast of market structure
3. Forecast of market segments
IV. Analysis on the Trend of China's Automobile Market, 2009-2011
(I) Trend of Production and Consumption
(II) Product Development Trend
(III) Trend of Technology Innovations
(IV) Trend of Competitions
V. Analysis of Competitions in China's Automobile Market in 2008
(I) Competition Models
1. Price competition
2. Brand competition
(II) Competition Pattern
1. Overall competition pattern
2. Potential entrants and substituting products
(III) Analysis of Leading Enterprises?
1. FAW Volkswagen
2. Shanghai Volkswagen
3. Shanghai GM
4. Chery Automotive
5. FAW Toyota
(IV) Services
VI. Research on User Demand for China's Automobile Market
(I) Brand Preferences
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchase Channels
(VI) Services Experience
VII. Recommendations
List of Tables
Automobile Output Worldwide and the Major Countries and Regions, 2001-2008
Comparison of China's Automobile Imports and Exports, 2005-2008
Distribution of the Product Structure of China's Automobile Market , 2005-2008
Changes in the Structure of China's Passenger Car Market, 2007-2008
Changes in the Structure of China's Business Vehicle Market, 2007-2008
...
List of Figures
Global Automobile Output and Its Growth, 2001-2008
Growth Trend of Output and Sales in China's Automobile Industry, 2003-2008
Comparison of the Sales Revenue in China's Automobile Market, 2003-2008
Comparison of the Profits in China's Automobile Market, 2003-2008
Composition of Sales Volume of Automobiles in China in 2008
Composition of Sales Volume of Passenger Cars in China in 2008
Composition of Sales Volume of Sedans in China in 2008
Forecast on the Size of China's Automobile Industry, 2009-2011
...
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