Be Good to Yourself. Be Good to the Planet.

June 24, 2009 - PRLog -- New York, NY - Allowing your hair to feel as good as your conscience, Advanced Cosmetic Technologies LLC (ACT) does what many other hair colorants only claim to do— provide an all-natural alternative that gives vibrant color without damaging chemicals.  Introducing the industry’s first and only 100% plant based permanent hair dye, ACT uses breakthrough, patent-pending technology and super-pure botanical extracts to make natural products that are as effective as over-the-counter brands.

Imagine leaving the salon, with not only a new look, but with a lasting effect for long term healthy hair. ACT’s vegan-friendly, two-part liquid color system uses renewable and sustainable plant dyes that gently bond to hair without altering hair’s natural pH balance, simultaneously conditioning while coloring. Typical conventional hair dyes contain para-phenylene diamine (a potent allergen and highly suspected carcinogen), ammonia, or a combination of harsh substances that damage healthy hair in the coloring process.  Other natural hair dyes such as henna, give limited, dull color options and have a difficult, lengthy application/removal process. A savior for expectant or nursing mothers, as well as cancer survivors and lyme disease sufferers, ACT offers a safe option with 13 rich shades of vivid color, each with low environmental impact.  

Planet-friendly from packaging to ingredients, ACT’s carton and insert materials are made from Forest Stewardship Council (FSC) certified paper and 80% post-consumer waste. The packaging is printed with soy-based inks using energy generated by wind power. In addition, the products are also cruelty-free, with absolutely no testing on animals.
Available at select Whole Foods and online through www.actnaturals.com, the suggested retail is $24.99-$29.99.

About Advanced Cosmetic Technologies LLC

Founded by two chemists with the philosophy, “be good to yourself, be good to the planet”, ACT offers the only PPD-free, 100% plant-based permanent hair color available. Signers of the Compact for Safe Cosmetics, ACT uses only healthful and gentle ingredients in all of its products. Combining super pure botanical extracts and Renewable Botanical Enviro-Colors (RBE-ColorsTM), a patent pending technology, ACT captures vivid, natural pigments for rich, beautiful vibrancy.