PR Log (Press Release) –
Jun 23, 2009 – Bakeries from different Russian regions show interest in PAVA`s “Zhitnitsa”
wheat flour. Its quality characteristics, especially high vitamin content, well-balanced pattern of amino acids and competitive price, attract bakers` attention.
But at the same time they hesitate to put it into their production. According to PAVA`s specialists, bakers have doubts regarding changes in traditional bread formulas. Angela Kiseleva, Chief Commercial Officer of the Company states: “We understand that intensive work with bakers is needed to put our new product on market. Therefore we have made several attempts to make different baked goods from new flour both in our own laboratory and in a common bakery. We were mixing “Zhitnitsa” flour with sorted flour, adding sunflower, nuts and candied fruit. These experiments turned out a success – our bread was tasty and with great aroma”.
To make it easier for bakers to order “Zhitnitsa” flour, PAVA`s technologists are giving detailed phone consultations on bread formulas and sending photographs of production process in a bakery.
