Forty-Year Veteran Wakes Up Fitness Industry

PR Log (Press Release) – Jun 23, 2009 – Wilbraham, MA, USA -- Tschirret has been on a mission to remind various industry sources that his company’s fitness club chain is currently celebrating the historic 75th anniversary of the original Muscle Beach.

Because it contained the word muscle, there once was time when some thought Muscle Beach was a haven for male bodybuilders. Tschirret argues, “To the contrary, nothing could have been further from the truth. In fact, it was a mecca for exercise enthusiasts who gathered there from all over the world. Many of the participants were physically fit women who performed gymnastics, acrobatics, ballet, pyramid building, and weight training; activities, which in later years, led to the coining of the word fitness.”He stresses, “It was dubbed Muscle Beach, instead of Fitness Beach, simply because back in 1933 the term fitness had yet to be coined.”

Although most historical sources reference 1934 as the origin of The Beach, Tschirret says the most reliable report comes from the man who backboned it all, the legendary Harold Zinkin. For those not familiar with him, he’s the man who made changing weights easy by inventing the selectorized weight stack. According to the writings of Mr. Zinkin, the first exercise mats were laid on The Beach in 1933.“Because we fully trust the accounts of Harold Zinkin, our company pinpoints and promotes 1933 as the date that fitness was officially born,” Tschirret remarks.

So with 2008 came the historic 75th anniversary of legendary Muscle Beach. Since then, Muscle Beach® fitness clubs the world over have been celebrating the epic event. And thanks to Tschirret’s passion for fitness history, the industry has now been made fully aware of this monumental milestone, one that no other fitness entity has ever achieved.

Contact:
Daniel Tschirret, BSBA, MBA
Multinational Brands®, Inc.
2378 Boston Road Suite 522
Wilbraham, MA 01095
413-242-1111
info@musclebeachbrand.com
http://www.musclebeachbrand.com