Report Highlights
In 2008, along with the global financial crisis, numerous foreign car audio vendors experienced setbacks in the European and American markets, and shifted to China market, where there is huge demand. Meanwhile, due to Renminbi appreciation and the EU's RoHS Directive, Chinese car audio vendors come under mounting pressure in overseas markets, and many turn to the domestic market. This will change the current competition situation in China's car audio market. The China market maintains fast growth, which is attributable to strong demand from the automobile market, and also to the shift of focus of competition from price to application value. Nevertheless, the lack of brands and core technologies has not been well addressed yet. In the high-end market, homegrown enterprises do not have strong competitiveness.
In the OEM market, automakers have fixed car audio suppliers, and they do not plan to look for new partners yet. There is immense potential demand in the after-market. At present, Japanese vendors including Alpine, Clarion, JVC, Sony, Pioneer, and Panasonic take up a market share of more than 60% in China. In the future, the after market will become focus of competition.
In the face of competitions as well as market changes and challenges, the 2008-2009 Annual Report on China's Car Audio Market released by us will help enterprises, investors and industry insiders to more accurately grasp the growth pattern of China's Car Audio market:
* In-depth and detailed market research data. Based on its in-depth research on the key enterprises' key product models, we offer a vivid description of market changes from the various perspectives of product structure, price segment, regions and provinces and cities, city level, vertical and horizontal, distribution channels, , and specifies the future directions for development.
* More comprehensive and in-depth analysis of brand competitions. In addition to summing up enterprises' performances from such diversified dimensions as competition pattern in market segments, competition strategies and SWOT analysis, we draw upon its profound understanding of the Car Audio market to establish a CMP matrix system with 31 sub-items in six major items to assess the elements for market successes and to differentiate market leaders and challengers.
* More scientific and comprehensive Forecast of future growth. Through modeling regression and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Car Audio Market in 2008
(I) Status of Growth
1. Market size
2. Market structure
(II) Basic Characteristics
(III) Major Countries and Regions
1. The United States
2. Europe
3. Japan
II. Overview of China's Car Audio Market in 2008
(I) Growth Environment
(II) Status of Growth
1. Market size
2. Market structure
3. Industry profit level
(III) Characteristics of Growth
(IV) Existing Problems
(V) Market Segments
1. OEM market
2. Retail market
III. Forecast of China's Car Audio Market, 2009-2011
(I) Influential Factors
1. Policy factors
2. Economic factors
3. Social factors
4. Technological factors
(II) Forecast of Market Growth
1. Forecast of market size
2. Forecast of structure
3. Forecast of market segments
IV. Analysis on the Trend of China's Car Audio Market, 2009-2011
(I) Trend of Production and Consumption
(II) Product Development Trend
(III) Trend of Technology Innovations
(IV) Trend of Competitions
V. Analysis on the Competitions in China's Car Audio Market
(I) Competition Models
(II) Competition Pattern
1. Overall competition pattern
2. Potential entrants and substituting products
(III) Analysis of Leading Enterprises' Competition Strategies
1. Pioneer
2. Panasonic
3. Huayang
VI. Research on User Demand for Car Audio in China
(I) Brand Preferences
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Information Channels
(VI) Services Experience
VII. Recommendations
List of Tables
Sales Volume and Growth in China's Car Audio Market, 2003-2008
Panasonic's Competitive Strategy
Pioneer's Competitive Strategy
Foryou's Competitive Strategy
...
List of Figures
Global Sales Volume of Car Audio, 2001-2008
Comparison of Market Segments of the Global Car Audio Market in Annual Sales Volume in 2008
Annual Sales Volume of China's Car Audio Market, 2003-2008
Comparison of China's OEM Car Audio Market & Retail Car Audio Market in Size
Comparison of Domestic and Overseas Car Audio Vendors' Shares in China's Retail Market
...
http://www.chinaccm.com/
