Today, after thirty years' reform and opening up, while enjoying China's rapid economic development, multinational software enterprises represented by Microsoft have come to realize that China is enhancing intellectual property protection along with the trend of economic globalization. China holds a rising position in the global software market. China is not only a market with huge potential, but also a talent and R&D center. Out of consideration of their globalization strategy, more and more multinational software enterprises are setting up R&D and sales institutions in China, increasing investment in the China market, in a bid to seek a more favorable position in market competition.
Multinational software enterprises' business strategy all includes taking roots in China for long-term development, conducting win-win cooperation, and actively taking part in the development of China's information industry. Multinational software enterprises enhance cooperation with the government and the IT industry, and establish long-term cooperation with excellent homegrown partners, to build a win-win IT ecosystem. Through technical cooperation, talent cultivation, strategic investment and software outsourcing, they strive to promote innovation, improve local software, and press ahead with localization strategy in China. This has become basic strategy of localization and an important approach for multinationals to take roots in China.
With the development of China's software market, competition shows new signs and characteristics. Multinational software enterprises' operation strategies in China reflect their strategies and thought to get integrated with the long-term economic growth of China. The 2008-2009 Annual Report on Business Strategies & Investments Development of Multinational Software Enterprises in China released by us will help enterprises and investors accurately grasp the pulse of multinational software enterprises' competition strategies in China, and bring new ideas to more multinational and home software enterprises:
* Accurate market description data, describe annual market changes from the perspectives of market size, competition pattern and brand structure, and see through the industry development trend.
* Outline multinational software enterprises' competition performance in China in 2008, sum up their competition strategies in China from such diverse dimensions as R&D strategies, R&D directions, R&D inputs, R&D layout, brand strategies, product strategies, channel strategies, price strategies, services strategies, employee management, employee incentives, employee training and development, and assess their secrets for market leadership.
* Conduct in-depth analysis of leading multinational software enterprises' major strategic measures such as their R&D positioning, services positioning, product positioning and HRM strategies, and compare and evaluate their competition strategies from the three major dimensions of R&D, marketing and human resources.
* In combination with the research conclusions about multinational software enterprises' competition strategies in China, provide strategic decision support to users who use this report.
Table of Contents
Main Conclusions
Key Findings
I. Current Status and Trend of the Software Industry
(I) Overview of the Global Software Industry & Market in 2008
(II) Overview of China's Software Industry in 2008
(III) Trend of China's Software Industry
II. Status of Multinational Software Enterprises' Investments and Operations in China
(I) Status of Investment
1. Size of investment
2. Characteristics of investment
(II) Status of Operations
III. Multinational Software Enterprises' R&D Competition Strategies in China
(I) R&D Strategies
(II) R&D Directions
(III) R&D Inputs
(IV) Strategies Layout
IV. Analysis of Multinational Software Enterprises' Marketing Strategies in China
(I) Brand Strategies
(II) Product Strategies
(III) Channel Strategies
(IV) Price Strategies
(V) Services Strategies
V. Analysis of Multinational Software Enterprises' Human Resources Strategies in China
(I) Employee Management Strategies
1. Management strategies for different types of personnel
2. Localized management
3. Talents recruitment strategy
(II) Employee Incentive Strategies
1. Salary and welfare
2. Assessment and incentives
(III) Employee Training and Development Strategies
VI. Comparative Analysis of Main Multinational Software Enterprises' Strategies in China
(I) Comparative Analysis
1. Analysis indicators
2. Analysis & review
(II) Assessment of Enterprises
VII. Recommendations
List of Tables
Structure of the Global Software Market in 2008
Comparative Analysis of Leading Multinational Software Enterprises Operation Strategies in China
R&D investment of the Top 10 among the World's 500 Leading Software Enterprises
Chinese Enterprises' Brand Preference in Software Procurement
...
List of Figures
Work Division System of the Global Software Industry
Course of Development of the Global Software Industry
Size of China's Software Market, 2002-2008
Forecast of Size of China's Software Market, 2009-2011
Distribution of Promotional Methods of Software Products
...
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