In 2008, as enterprises increased IT investment, China's IT services market maintained fast growth. Along with global economic slowdown, multinational IT services enterprises pay greater attention to this stable IT services market. At the same time, competition will escalate in China's IT services market.
There are over 7,000 enterprises active in the different fields of China's IT services market currently. Their size, strength and services ability vary greatly. However, world-class IT services providers have built upon their international experiences, brand recognition and financial strength to long take the lead in IT services competitions in China.
In the face of market changes and challenges from world-class IT services providers, we release the 2008-2009 Annual Report on Business Strategies & Investments Development of Multinational IT Services Enterprises in China, which will help, from the following aspects, home and foreign IT services providers more accurately grasp the growth pulse of China's IT services market, know their competitors better and more purposefully nurture their competitiveness:
* Accurate market description data, describe annual market changes from the perspectives of product structure, market size, competition pattern and brand structure, and see through the industry development trend.
* Outline multinational IT services enterprises' competition performance in China in 2008, sum up their competition strategies in China from such diverse dimensions as R&D strategies, R&D directions, R&D inputs, R&D layout, brand strategies, product strategies, channel strategies, pricing strategies, services strategies, employee management, employee incentives, employee training and development, and assess their secrets for market leadership.
* Conduct in-depth analysis of leading multinational IT services enterprises' major strategic measures such as their R&D positioning, services positioning, product positioning and human resources management strategies, and compare and evaluate their competition strategies from three major dimensions of R&D, marketing and human resources.
* In combination with the research conclusions about multinational IT services enterprises' competition strategies in China, provide strategic decision support to users who use this report.
Table of Contents
Main Conclusions
Key Findings
I. Current Status and Trend of the IT Services Industry
(I) Overview of the Global IT Services Industry & Market in 2008
(II) Overview of China's IT Services Industry in 2008
(III) Trend of China's IT Services Industry
II. Status of Multinational IT Services Enterprises' Investments and Operations in China
(I) Status of Investment
1. Scale of investment
2. Characteristics of investment
(II) Status of Operations
1. Status of operations in the support and maintenance services market
2. Status of operations in the professional services market
III. Multinational IT Services Enterprises' R&D Competition Strategies in China
(I) R&D Strategies
(II) R&D Directions
(III) R&D Inputs
(IV) R&D Layout
IV. Analysis of Multinational IT Services Enterprises' Marketing Strategies in China
(I) Brand Strategies
(II) Product Strategies
(III) Channel Strategies
(IV) Price Strategies
(V) Services Strategies
V. Analysis of Multinational IT Services Enterprises' Human Resources Strategies in China
(I) Employee Management Strategies
1. Management strategies for different types of personnel
2. Localized management
3. Talent introduction and exit
(II) Employee Incentive Strategies
1. Salary and welfare
2. Assessment and incentives
(III) Employee Training and Development Strategies
VI. Comparative Analysis of Main Multinational IT Services Enterprises' Strategies in China
(I) Comparative Analysis
1. Analysis indicators
2. Analysis & review
(II) Assessment of Enterprises
VII. Recommendations
List of Tables
Overall Size and Growth of China's IT Services Market, 2003-2008
Product Structure and Growth of China's IT Services Market in 2008
Size and Growth of China's Horizontal IT Services Market in 2008
Brand Structure of China's Professional IT Services Market in 2008
...
List of Figures
Overall Size and Growth of China's IT Services Market, 2003-2008
Product Structure of China's IT Services Market in 2008
Parallel Structure of China's IT Service Market in 2008
Brand Structure of China's Professional IT Services Market in 2008
...
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