Harrisburg, PA- In the consumer packaged goods industry, competition by suppliers for retail space is at an all time high since the number of new items being launched is has grown by 59% in the last few years. 60% of the new items that are accepted into retail distribution will be discontinued within their first year. Trying to get a product into retail chains is a challenge and unknown territory for most new manufacturers. Now there is help available to them from experienced retail executive Rod Kautz’s new company, Retailer Insight, to help navigate their way through retail.
Retailer Insight is dedicated to helping manufacturers gain and retain distribution in major retailers. Rod Kautz, founder and CEO, bring his 30 years of senior management experience to give clients a competitive advantage. Working in category management positions for retail giants such as Rite Aid, Kautz has been responsible for directing billions of dollars in retail sales for brands in the health and beauty category. A typical client is a small to mid-sized company in the health and beauty category who wants to bring their product to retail successfully.
Retailer Insight offers turn-key services that enable manufacturers to improve or transform their business. These services include marketing and promotional plan development, brand development, retail profitability management, and sales data analysis. Not only does Kautz manage sales and marketing for a brand, he walks them through the acceptance process from the initial concept stage to success measurement. He also identifies the target market for the product and researches industry and category trends. An imperative part of Kautz’s services is crafting a presentation so the company can engage the retailer.
Rod Kautz will be presenting a seminar on “Ten Executive Blind Spots – 10 Principles for Maximizing Strategic Alignment with Senior Retail Executives” at the “Elevation Forum” meeting in Boston on June 28th. He is also available for appointments at NACDS June 29th and June 30th. Manufacturers can schedule appointments for an in person consultation at the NACDS Marketplace Conference or by phone by calling (440) 725-6326 or by emailing rkautz@retailerinsight.com.
