Ben Felton
MRM London is pleased to announce that Ben Felton has been appointed as Executive Planning Director. He joins MRM from Rapier where he was Head of Digital & Channel Planning. He officially started 15th June 2009.
At Rapier, Felton worked on award-winning campaigns for Virgin Media and developed new acquisition and customer strategies for clients such as Lloyds TSB and Prudential. Prior to that, he was Managing Partner at Agency.com whose Digital Agency of the Year Award was attributed largely to work done by his team on the Dulux and IKEA accounts. Felton also held the European Planning Director position at Wunderman Interactive, where his insights and planning skills helped launch websites and digital marketing and integrated campaigns for Ford in over 30 markets.
Mike Cornwell, Chief Executive of MRM London said:
“I am delighted to welcome Ben to our team as my first major hire. Our aim is to build transformational campaigns that allow audiences to connect with brands in their preferred ways and create measurable engagement and loyalty. Ben’s cross-media knowledge and extensive experience in all things digital gives him the perfect blend of thought-leadership for the agency and our clients.”
Felton added:
“MRM has the most impressive blend of planning, data and creativity that I have seen for a long time, positioning it perfectly to be the agency that can help brands provide communications and experiences that genuinely excite and add value to people's lives. I am very happy to be joining the agency at this time.”
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About MRM London
MRM London is IPG’s largest European full-service digital marketing agency. Clients include COI, Carbon Trust, Dell, Disney, GM, Intel, Microsoft, MSN, Nestlé, Novartis and SKY Television. It is part of McCann Worldgroup, which is owned by the Interpublic Group of Companies [NYSE: IPG].
MRM London was ranked 5th in the 2008 NMA Digital Marketing Agency League Table and Forrester Research recently classified the company as a ‘strong performer’ in its European Wave Interactive Agencies Web Design study.
Further information:
Toby Hall / Brooke Paul (gth media) +44 (0)20 7153 8035
Mike Cornwell (MRM London) +44 (0)20 7153 8007
Photo:
http://www.prlog.org/
