Are Tweens still influenced by major brands?

PRLog (Press Release) - Jun 22, 2009 -
According to survey results recently released by popular kid’s virtual world “Franktown Rocks” (www.franktownrocks.com), major brands still maintain major clout with kids 7-12, the demographic commonly referred to as tweens. But the surprising news is just how dominant the brand leaders really are. Powerhouse players such as Nike and McDonald’s came in head and shoulders above the second and third place brands in polls conducted within the virtual world.

“Kids love to participate in our polls,” says Rob Solberg, Franktown founder and President. “We can gather 5,000 votes in the span of just a few days…and the results are always fascinating! Who knew that Strawberry would crush all the other flavors of Jell-O?”

Franktown’s primary demographic is kid’s 9-12 and recent voting results show a focused gender demographic. “70% of our players are female. In fact, our core user is a 10-year old girl,” says Solberg.

Other poll results showed Nike as the most favored sport shoe, commanding 45% of the vote over brands such as Skechers (11%) Vans (7%) and Adidas (5%). In the food category, McDonald’s decidedly trumped its competitors with 55% of the votes for “Favorite Fast-Food Burger” over Burger King (14%), Wendy’s (9%), and Sonic (6%).

Does McDonald’s really make the best fast-food burger? Who knows? Perception may indeed be the true virtual reality.

Additional survey results are available upon request – please contact David Bach: david@brainwavestudios.net

Photo:
http://www.prlog.org/10263890/1