Schultz Y-fronts for women causing a storm

PR Log (Press Release) – Jun 21, 2009 – Schultz Jeans ladies Y-Fronts are causing quite a storm!

Manchester based company Schultzjeans are recording record sales of women’s y-front underwear.  Y-fronts are nothing new for men with generations of men pulling on y-front briefs for many years but now they are causing quite a storm for the ladies.  

As Sharon Haughton sales and marketing reported “Our ladies underwear is causing quiet a storm especially with the twenty something’s these women are demanding a comfortable pair of undies that goes that little bit extra and sets them apart from others.  The witty and sexy straplines lead the way in making these underpants different and women are loving the colours, fit and design.”

“Other underwear manufacturers may be launching y-fronts for women now, but Schultz have known that women want comfort and uniqueness for a while now and fashion leaders have been buying them for two year from Schultzjeans direct and loving them.” said Janine Nesbitt - press coordinator.   “Very popular with girls in their late teens and women in their twenties who have loved seeing their men in their y-fronts, especially since the revolution of y-fronts in bright and bold colours for men. Also with top celebrities such as David Beckham posing wearing tighty whites and looking really hot and sexy has made wearing y-fronts even more popular and great for business”.

Schultz underwear is worn by customers who want that little bit more from their underwear with a range of boxers and briefs for men and y-front briefs and briefs for women there is a style, colour and strapline to please everyone.
 
“Schultz Y-fronts for women are available in three designs “I Want Out” “Heatseeker” and “Coming Soon”  and they are available in a range of colours - pink, black, and white, with new colours arriving soon. They will be part of a broader range of underwear that is being developed at the moment”, reported Richard Schultz Designer. “Women want more from there underwear than thongs g-strings and lace, but they still want to feel sexy and the positive feedback we have been receiving over the past two years has been great with women saying “When I put Schultz underwear on I feel cheeky and sexy!” and another valued customer said “A real talking point with my girlfriends who love them and my boyfriend adores them and says I look really sexy – result!”.  The positive feedback is great and encouraging”. Richard concluded.  

Over the past few years the UK underwear market has changed with women demanding more from their underwear than ever before and there is definitely a growing market for comfortable and sexy underwear.  

Schultz are developing new straplines and rebranding their underwear shortly with the search for the perfect male and female Schultz model on the way, watch this space for this exciting news.

Schultzjeans

http://www.Schultzjeans.com
http://www.schultzjeans.us

Janine Nesbitt - press