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One of the main criteria used is backward links (links coming into your website from other sites). Google in particular puts a lot of weight on this and its effects have a direct correlation to the top positions in the search engines.
This is when effective link campaign management is key and can make your online marketing campaign really successful.
The Benefits of Link Building
There are many benefits with having a professionally managed link campaign including but not limited to:
Higher ranking search engine positions
More targeted traffic to your website
Wider Internet presence
Higher Page Rank
Types of Links
At Diolt.com we use a variety of sources for use in your linking campaigns dependant on your budget, needs and website theme.
These links can come in many forms and various methods including:
Directories
Articles
Online Press Releases
Link Development
Blogging
Social Media
