The Link Building Campaign for your web site will depend on the strategy that you have defined and planned. Whatever your strategy and method used to acquire back links through your campaign, it would be better to, not only space out the campaign over a period of time, but to continue with the campaign on an ongoing basis. Of course, there is the issue of time, efforts, and money you are willing to spend on your Link Building strategy and Link Building Campaign. But whatever your budget and strategy to acquire back links, the campaign should not be a short, quick one, to acquire a few back links and then stop. And maybe restart again in a month or two for a few days and then stop again. A campaign, in fact any campaign, should not be conducted in fits and starts, but should be a continuous, ongoing, regular action till targets are achieved, and even continue beyond.
Remember, that you are trying to acquire back links, because you want your web site to achieve higher rankings than your competitors. Will your competitors be sleeping while you go about acquiring back links to improve rankings? No, absolutely not. They too will be working on their own Link Building Campaign to achieve better rankings. You need a long term, regular, continuous, sustained campaign of acquiring back links to match their efforts, and if you want higher rankings than your competitors, then you have to acquire more and better links than what your competitors have. Therefore, you may have to redefine and revise your Link Building strategy and plan for a longer term Link Building Campaign.
A short-term campaign is ineffective if you want to achieve and maintain your rankings for a long term. A short-term campaign may produce some limited results for the time, efforts, and money spent on acquiring back links. Lets assume that you conduct a Link Building Campaign for a month or two and then stop or slow down. What you have achieved are some back links, which will no doubt raise your rankings for a while, but you will soon see the rankings slipping again. The reason is that while you have stopped your Link Building Campaign, your competitors have not, and neither have those web site owners who are behind you in the rankings and are vigorously acquiring back links to get ahead of you in the rankings. There is always someone trying to push from behind to get ahead, and the one ahead trying to stay ahead.
Therefore, you not only require good back links to achieve rankings, you also need a sustained and continuous long term Link Building Campaign to improve or maintain your rankings. If you plan your strategy and campaign properly, you will not only achieve rankings, but also can also maintain or improve your web sites rankings over time.
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