LOGO
BOSTON – The world of marketing is facing major transformation today with the launch of a new web based coupon business that turns traditional advertising on its head.
A locally based group has founded “qponus.com”
“When businesses hear about our web based model, they ask, ‘where is the catch?’” spokesperson Jonathan Brickman said. “They say that after I explain that we are going to advertise their products and services to thousands of willing buyers in their market and charge them nothing.”
Individual merchants participate by promoting their products at a strong, dramatic discount so that qponus subscribers will respond to the values offered. The actual coupon is validated after a stated minimum number of buyers is achieved at which point all buyers enjoy its benefits, Brickman explained.
“Once the minimum threshold has been crossed,” Brickman said, “everybody who has purchased the discount gets to use it.
An example, he said, would be a salon offer $150 in services for $50. The salon may choose to require 50 to purchase the deal before everyone gets to use it.
Marketing is in the form of a daily deal that is emailed each day to subscribers to qponus.com. Each new deal is posted for one day only and a check of the website during the day of sale shows exactly how many have purchased coupons at that point. “Oftentimes, the deals are oversold. But most merchants accept that, too,” Brickman said.
An additional benefit of the program for merchants is that the daily promotion features a written background story about the merchant as well as photo displays of its products. All of that work is done by qponus.com at no charge. Further, qponus.com promotes each deal independently with advertising and marketing on various media outlets.
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Qponus.com has plans to expand its advertising program nationally. .In the future, Qponus envisions a plan to donate a portion of its proceeds to charities.
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The newly formed business group is excited to enter this emerging field that takes advantage of the new world of the web. “This is a fabulous way to gain new customers,” Brickman said.
Qponus.com’s parent company is JNT LLC. Its founders include Nick Copley and Jason and Thomas Klein, all of Newton
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