Screen Shot of www.lowensteinfamilylaw.com
Lowenstein Brown, a Professional Law Corporation in San Diego, CA with a focus on family law and alternative dispute resolution, announces the launch of its new web site, www.lowensteinbrown.com.
The site is methodically organized with the fast facts visitors want to know at first glance:
• Information on commonly-discussed aspects of divorce like Retirement Accounts, Business Ownership, Home Ownership and Children
• Descriptions of various divorce services in addition to traditional litigation such as Collaborative Divorce, Settlement Conferences, Divorce Mediation, and Cooperative Divorce
• Biographies and blogs of partners and associates, giving a strong sense of their thought process as well as their background
More importantly, each section is written with the needs of the visitor in mind. Lowenstein Brown partner and founder Michele Lowenstein notes, “Potential clients have no interest in reading about our firm except to the extent that they can determine if our law firm is the right fit for them. By the time someone is seeking a family law firm they want to know ‘WIIFM’ – what’s in it for me? – with good reason.”
Lowenstein Brown wants potential clients to feel comfortable with the process of choosing a law firm and have a basic idea of what the options and points of discussion will be. “Divorce is highly emotional and stressful. Providing logical definitions and clear information on the web site is a way to help a potential client begin to take control. It’s a good start -- good information almost always leads to a productive conversation,”
Web site developer Bruce Clerk at www.ageye.net notes gladly that the algorithms of search engines are getting ever closer to mirroring the needs of site visitors. “Our focus is very natural. We provide relevant, timely and informative content. The search engines think it’s appropriate because it is appropriate. Site visitors get the best information, and everybody wins,” says Clerk.
The partners and administrators at Lowenstein Brown agree. In fact, Lowenstein adds “This holistic, natural approach to the web site fits well with our firm’s approach to divorce. We specialize in alternative dispute resolution – collaborative divorce, mediation, cooperative divorce – three more holistic (and less costly) approaches to divorce that can minimize the stress of the process. They’re not always the right choice compared to traditional litigation, but we like to keep all options on the table.
Photo:
http://www.prlog.org/
