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Follow on Google News | Silverman Stock Shines for Agencies in SpringFrom winding roads, to crazy cats, the NY stock footage leader provides a host of great clips to Agencies and Corporations for Spring campaigns and beyond
By: Paranoid PR for Silverman Stock Footage Winding Roads for Honda and Rubin Postaer & Associates For Honda Motor Car Company (Bravo), Los Angeles agency Rubin Postaer & Associates came to Silverman Stock with an unusual and creative request: for classic "car running" footage -- without the car! In response, Silverman provided some striking and beautiful HD footage of empty roads, scenic curves, and more -- footage typically incorporating the common elements of a 'hero car' in motion on a road, but this time, without the car. With gorgeous and unique footage of empty roads in motion throughout the Southwestern United States, including such breathtaking locations as Monument Valley, Mt. Shasta, Big Sur, and more, Silverman Stock came through with unforgettable footage of some of the loveliest roads a driver could wish for, and the resulting images help to propel a haunting commercial in which less is truly more, as Honda reminds viewers, "The Road is Waiting." The spot began running on April 1, 2009 on the Honda website. Fast Cats for AT&T and Sanders Wingo Part of the fun of the business of stock footage is that you never know what the next request will be -- as with Sanders Wingo's request on behalf of AT&T. For a :30 spot on track and field superstar Sanya Richards, the Austin, Texas agency needed cartoon footage involving a character racing around (for playback use in the spot on the TV), and as a clever subtext to the world-renowned racer's sport. Silverman Stock provided the perfect clip for the spot, with cute, colorful and fast-paced cartoon footage of a cat zooming around a pole and into a dresser. The spot is airing nationally now. Monkey Business for Saska/ SPORTKA It's the rare company that actually gets to do "monkey business," but such was the case for Silverman Stock, in fulfilling a request for Saska/SPORTKA, a Czech Republic company who wanted footage of unique animals with funny faces for a :30 Lotto Jackpot spot to air nationally. Silverman came up with charming and humorous footage of a crazy-eyed chameleon and a sleepy monkey in response that proved to be the perfect fit (the best part of the monkey's spot comes at the end of the commercial, when the monkey appears to finally awaken and pay attention when the information about the Lotto Jackpot comes up). The resulting spot will air in the Czech Republic through Fall 2009. Finding the Perfect Catch for McDonald's and Moroch Advertising For a recent McDonald's spot for Michigan viewers that humorously pays tribute to the state's passions (hockey, cars, ice fishing, hockey, much more), Dallas's Moroch Advertising came to Silverman Stock to acquire footage of two men holding the "Catch of the Day." The resulting :30 second spot is running now throughout the state of Michigan. For more information regarding Silverman Stock Footage, please contact Angela Mitchell at (904) 982-8043. To speak with Donald Silverman directly, please contact him at (917) 470-9104. # # # About Silverman Stock Footage Founded in 1981, New York-based Silverman Stock Footage (http://www.silvermanstockfootage.com) was founded by Donald Silverman, and the company now represents over 500 stock footage suppliers throughout the world, on almost any subject or format, licensing film and HD footage to feature films, TV programs, documentaries, advertising agencies, web producers, and more. Clients include An Inconvenient Truth, McDonald's, "CSI/NY," National Geographic, "Criminal Minds," The Day After Tomorrow, "Alias," "Sleeper Cell," "The Hills," VH1, as well as independent films, TV spots, websites, and corporations. After nearly three decades of providing superlative rights-managed stock footage to producers, agencies, directors, and more, Silverman understands on an intuitive level what editors and directors need in order to tell their stories, enabling them to provide footage to agencies and companies worldwide that doesn't just fill a gap -- but captures a moment. End
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