Pizza Patrón, the premier Latin pizza brand, announced today system-wide comparable sales increased 3.4 percent in May, exceeding company expectations. The company was helped by strong sales of their new medium-sized AMIGO PIZZA™.
The AMIGO PIZZA™ was launched earlier this year under the banner “Un Amigo para Todos,” or “An Amigo for Everyone.” The campaign features three distinct “Choose Your Amigo” value options – one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each.
“Strong sales performance in May tells us that customers in the markets we serve continue to make Pizza Patrón their choice for quality, value and convenience,”
Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. While most companies merely market to Hispanics, the entire Pizza Patrón brand is centered on creating a unique experience that respects and honors the multifaceted traditions and heritage found within the Latin life.
Today, the company operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.
