New Hope in Hard Times: Education Offers Salvation To Ailing Practices

PRLog (Press Release) - Jun 16, 2009 -
SARASOTA, FL – As Americans everywhere feel the sting of tight wallets, no other sector is being hit harder than the private alternative health care provider.  

Chiropractors, Massage Therapists, Acupuncturists, Naturopaths, Physiotherapists and others are finding fewer patients are coming in the door and even fewer are coming back.  
Private clinics and practices are going out of business all over the country.  And according to Dr. Blaise Ryan, author of Booming Practice Marketing (www.boomingpractice.com), this is just the beginning but education is the key to staying afloat in tough times.  

“Practitioners need education on how to market themselves professionally.”  Dr. Ryan says: “The economy is changing how practitioners think about marketing and promotion because while many of them resisted self-promotion before, they are now realizing it’s a necessity in this economy.”

“The reason why many practitioners resist marketing is because they do not want to come across as a ‘salesperson’”.   Says Jean-Guy Francoeur, Booming Practice Marketing’s co-author, president and chief instructor.  “But the problem is that practitioners were mis-educated about what marketing is.”

“…the rules of marketing have changed,
and no one told the self-employed professional.”

“You see the rules of marketing have changed and no one told the self-employed professional.”  Continues Jean-Guy; “If you want to thrive in a down economy and expand in a growing economy then this rule applies, marketing is not selling.  Marketing is educating.  And once we teach practitioners how to educate instead of sell, then they immediately see a large increase in new patients and more return clients too.”  

The day when you could just hang your ‘open’ sign on your front door and expect business to come walking in is over.  With the recent twitter phenomenon, facebook explosion and the consistent trend towards internet marketing, the rules of marketing have indeed changed.  And smart professionals who want to stay in business during the recession are now turning to websites like www.BoomingPractice.com to learn how to get more patients and clients while spending less on advertising.
 
Dr. Blaise Ryan and Jean-Guy Francoeur are the co-founders of Booming Practice Marketing Training, and are each responsible for growing clinics to 6-figure businesses within 2 years of starting up.  

Booming Practice Marketing is based out of Sarasota, FL and they have a Canadian Office in Ottawa, Ontario.  These two young entrepreneurs are spearheading an effort to help practitioners thrive in the recession.  They’re doing this by releasing a series of free training videos on how you can get more patients and clients with a tight, or zero, budget.
Using advanced internet marketing technology, they’re able to offer The Booming Practice Secrets Revealed Training Videos for FREE through their online website at http://www.boomingpractice.com

Anyone can access these training videos for free on the internet.  And you are encouraged to pass the word about this complimentary training to help practitioners stay afloat in tough economic times.