The title of the site is derived from the word Buttas, which is UK street terminology for Ugly, and is generally used as an insult.
The quirky site is spearheaded by a fictional host MC Gremlin, who is a hilarious, hideously looking wannabe ladies-man and rapper. The buttas protagonist is joined by fellow comic characters; Dahsheeka, Mary Anne Blanc,Maneetah,Kingsley Cash and Mikee Mix. Each character has their own page with a bio. Some of the characters also front an aspect of the site relevant to their personality and characteristics e.g. Mary Anne’s News Watch is actually the celebrity news blog, where celeb gossip and media content is uploaded daily.
The site will initially target young people based in the UK with an interest in urban music culture. Users are able to purchase Buttas branded merchandise including; EBooks and T-shirts through the online shop facilities.
Buttas.com is the brainchild of David Bellgam, a recording artist/songwriter from South London. David claims the concept of the Buttas site was inspired by the Underground Garage hit record (also titled Buttas) he created along side former Streets Singer Leo’The lion’Ihenacho in 2003. The song was also responsible for the creation of MC Gremlin who was voiced By David on the recording.Gremlin’
View the site at: www.buttas.com



