With collaboration, innovation and stakeholder engagement high on the business agenda, there is an increasing sense of urgency for businesses to embrace the opportunities offered by Web 2.0 and social media tools. One-third of executives recognise the importance of social networking by ensuring it is part of their business and operations strategy1. Yet a key block for business leaders and managers is a lack of strategic knowledge to analyse the business case for Web 2.0, and moreover ensure that the right social media tools are chosen to deliver on a company’s communications objectives.
Today the Government publishes its ‘Digital Britain 2012’ white paper which states that a successful Britain is a digital Britain. In response, specialist agencies theblueballroom (internal communications)
This unique internal and external end-to-end offering will ensure that business owners - as well as communications and HR professionals - can understand the opportunities inherent in the online space. Companies adopting this unique approach will benefit from a sophisticated understanding of how Web 2.0 and social media can effectively enhance their existing internal and external communications strategies. It will enable the correct strategies and tactics to be selected and embedded into communications channels.
This significant collaboration between theblueballroom, thebluedoor and Redcatco, will provide companies with invaluable insight, knowledge and skills to strategically embrace Web 2.0.
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To discuss bespoke requirements, please contact:
Abigail Harrison, thebluedoor – 01252 899969
thebluedoor is a specialist PR agency delivering strategic communications to businesses that deliver results. We excel at integrating online digital and off-line traditional channels in order to maximise results for our clients. A member of the PRCA, thebluedoor is a founder member of its Digital Committee. We have also been awarded the PRCA’s Consultancy Management Standard, the internationally recognised gold-standard for industry excellence.
Sheila Parry, theblueballroom – 01252 899950
Founded in 2001, theblueballroom is an award-winning specialist internal communications agency that seeks to make a positive impact on the way businesses work through effective communication with their people. We work with some of the world’s largest employers, delivering strategic consultancy, creative concept development, design, copywriting, training and implementation of communications campaigns. Sheila is a Functional Director for Education & Accreditation of the British Association of Communicators in Business (CiB) and was awarded a Diploma of Honour by the Federation of European Business Communicators’
Benjamin Ellis, Redcatco – 07785998006
Redcatco specialises in social technology for business. We enable companies to quickly realise the benefits of social media, social networking and web 2.0 technologies by delivering a unique blend of consultancy, training and development that draws on expertise in both technology and human interaction.
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thebluedoor:
Tel: +44 (0)1252 899969
