Vladimir Djurovic, the founder and Managing Director of Labbrand, was recently interviewed by Patrick Delpy for Le Petit Journal TV.
Le Petit Journal TV is a collaboration between Le Petit Journal, an information platform for French expatriates, and ITV Asia. The purpose of the web TV program is to interview prominent French personalities who live in China and can provide their insights on this unique market. Patrick Delpy is a French Foreign Exchange Market adviser and the author of the blog "La France vue d'ailleurs" (France seen from abroad).
During the interview, Vladimir discusses his career and experience in China. Following his studies in Beijing and after working with several French companies in China, Vladimir decided to establish his own business. Considering French creativity a distinct advantage in this dynamic market, Vladimir decided to meld this competence with his passion for business. By establishing Labbrand in 2005 Vladimir began to provide companies with relevant advice regarding their brand image and strategy in China.
Labbrand is an innovative agency that blends branding with market research. For Vladimir, branding means “Giving sense to the brand for people buying it, and the people working for it”. Labbrand has worked with clients such as L’Oreal, Quiksilver, Colgate, and Bureau Veritas, to name a few.
According to Vladimir, everything is possible in China, so long as you think differently and believe in innovation.
The ITV video interview in French can be viewed here:
http://www.itv-
