Google possibly set to buy Twitter
It seems the hunger of the web’s largest giant is truly insatiable, with the entity known as Google sourced as being in Talks with the management of Twitter to acquire the social media site.
According to several sources close to the team at TechCrunch, the purchase is already in its late stages with estimates of the deal being put at somewhere over $250 million, which some claim would be a bargain considering the popularity and massive growth of Twitter.
This news comes only a short time after Facebook offered around half a billion dollars for Twitter, however this was declined due to the large amount of extremely overvalued Facebook stock which was put forward as part of the deal.
But apart from the large amount of traffic the site pulls in, many are wondering why exactly Google would be considering to purchase Twitter.
“The true value of the site is that of a search engine,” said social media expert and CEO of uSocial.net Leon Hill. “Twitter is primarily a place that anyone can search for breaking news and feedback on products, brands and anything else, which I can bet that Google knows is valuable stuff.”
“If Google can snare Twitter for only a quarter-billion, they’re going to be getting an extremely good deal considering how fast the site is expanding.” Continued the uSocial.net spokesman.
If the deal goes ahead this will be the second sale to Google by the Twitter founders, having sold Blogger to them only five years ago.
It’s almost a certainty that Twitter will be sold eventually, however it now poses the question of how much advertising will frequent the site when it is sold.
“There’s no doubt that whoever buys it will look to use it to advertise, though despite the fact that there is no traditional advertising on the site at present, people are still finding ways to use it for marketing.” Said Hill.
He continued; “Thousands of companies ‘Tweet’ products and services to their followers on sometimes a minute-by-minute basis and it’s working – Dell recently declared they’ve made over $2 million in two year on Twitter.”
Hill admit his own company uSocial.net even take advantage of the site, with one of their services allowing clients to buy Twitter followers, which they claim is extremely popular.
But advertising aside, it seems that Twitter will soon be in new hands. We only have to wait to see exactly who puts the best offer on the table.
More information can be seen at http://usocial.net/
