Harrisburg, PA – As part of its efforts to attract Hispanic Shoppers, RITE AID has partnered with Cosmetic Promotions Inc, a National marketing company that specializes in beauty, to promote their beauty and health department to Hispanic females. The program is in its 4th successful year sending Hispanic Bi-lingual models to a series of 10 community events in 4 key Hispanic markets and will ultimately distribute 20,000 beauty and health sample bags to female attendees. The sample bags include products geared to Hispanics from RITE AID Beauty/Health vendors including Smooth n’ Shine, Colgate, Tropez, Kiss, Jane Cosmetics, Clearasil, JNJ, L’Oreal, LA Looks, Palmers, Therma Flu, Dove and DeveloPlus. In addition, some of the bags contain a prize of a $100 RITE AID gift card.
Last weekend, Rite Aid helped celebrate Puerto Rican and Hispanic Culture by attending the 30th Annual Yonkers Hispanic Parade and Festival distributing 2,000 sample bags within 3 hours to some of the 30,000 attendees. The Yonkers Puerto Rican / Hispanic Day Parade Foundation is dedicated to the preservation of Puerto Rico’s cultural heritage and the significant contributions Puerto Ricans make to the diversity of our society. By 3pm the parade reached Chicken Island, where the festival began with live musical entertainment and traditional food. The Rite Aid booth was set up right near the stage and as the crowd gathered to enjoy the entertainment, Hispanic models were there to greet them with the free sample bag. The recipients were very excited and many of the ladies were seen trying the lipstick that was included.
On June 28th, the bags will be distributed at the San Juan Bautista Parade and Concert that will be held at Wiggins Waterfront Park in Camden, NJ. Over 40,000 people are expected to attend this annual family-oriented tradition which displays a mosaic of the very best of the Latin-American rhythms and dances from around the region, marching bands, decorated floats, exhibits, the flavors and aromas of ethnic cuisine. The parade leads the crowd into the park for the concert which features the hottest local and international Latin bands. Located on the waterfront with a fabulous view of the Philadelphia skyline, the festivities continue well into the evening.
This sampling program is in addition to RITE AID’s African American (Beauty the RITE Way) and Teen (Glam Camp) beauty target sampling programs. All three programs are completely coordinated and executed by Cosmetic Promotions Inc. The company secures the vendors, the bags and all the venues for distribution. The Hispanic program begins its 5th year in July and will run through June 2010 and events will be in the Philadelphia, Los Angeles, New York and New Jersey areas.
For more information on being part of the Hispanic Sampling Program or on Cosmetic Promotions and the CosPro Agency; contact Joann Tyson at 407-644-9916 or joann@cosmeticpromotions.com or visit the agency website: www.cosproagency.com
