Jennings Campaign Recognized with Destination Marketing Awards

PRLog (Press Release) - Jun 15, 2009 -
CHAPEL HILL, N.C.  – Jennings, the Chapel Hill-based branding and advertising agency, announced today that advertising it created for Chapel Hill/Orange County Visitors Bureau was recently recognized with three Destination Marketing Achievement Awards. The awards were presented at the tenth annual meeting of the Destination Marketing Association of North Carolina.

Chapel Hill/Orange County Visitors Bureau won a Platinum award in the ‘Best Print Advertising/Leisure’ category for its ‘Take Me Out After the Ballgame’ Touch Downtown Campaign print ad. The Touch Downtown Chapel Hill campaign also received a Special Innovation award in the ‘Best Local Stakeholder Relations’ category. Finally, the Bureau’s ‘March Madness’ postcard promotion won a Gold Destination Marketing Initiatives award.

The purpose of the Destination Marketing Achievement Awards is to honor and showcase innovation, best practices, creativity and outstanding efforts/results in destination marketing.  The Destination Marketing Association of North Carolina, formally the North Carolina Association of Convention and Visitor Bureaus, received 184 award entries from convention and visitor bureaus from across North Carolina.  Membership in the association is comprised of 44 destination-marketing organizations helping represent the nearly $17 billion tourism industry in North Carolina. The Chapel Hill/Orange County Visitors Bureau competed in the medium sized bureau category.

About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in travel & tourism, healthcare, transportation, financial, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.