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Follow on Google News | Lyris Sponsors Internet Retailer 2009Showcases Lyris HQ Integrated Marketing Suite; How E-Retailers Can Maximize Campaign ROI Across Email, Social and Mobile Marketing Channels
By: Lyris Showcases Lyris HQ Integrated Marketing Suite; How E-Retailers Can Maximize Campaign ROI Across Email, Social and Mobile Marketing Channels Media Alert EMERYVILLE, CA – June 15, 2009 – Lyris, Inc. today announced the company is sponsoring the Internet Retailer 2009 Conference and Exhibition. In booth #730, Lyris will be exhibiting its Lyris HQ integrated marketing suite and demonstrating the benefits of aligning marketing tools to maximize customer interaction, retention and ROI across email, social and mobile marketing channels, also known as Tri-Messaging. A recent Forrester report, “The State Of Retailing Online 2009: Marketing,” notes that “email in general is regarded as the best marketing tactic because of its cost-effectiveness. Not surprisingly, as retailers focus more on retention marketing, retailers indicate that email therefore represents the most increased marketing priority for 2009 (88%).” Forrester projects that “Web sales will be more than $156 billion in 2009, representing approximately 6% of the total US retail pie and 11% growth over 2008 Web sales.” WHAT: THEME: Rising Above—Not Just Surviving—the Economic Storm WHEN: WHERE: Internet Retailer, the world’s largest e-retailing conference, is devoted to the strategies and tools that online retailers can use to thrive and rise above in a recession. For more information about Internet Retailer please visit: http://www.internetretailer.com/ Related Resources • Lyris HQ • Lyris Email Marketing • Webinar: • Internet Retailer Web site • Internet Retailer Agenda About Lyris, Inc. Lyris, Inc. (OTCBB-LYRI.OB) End
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