The LeadMasterCRM application is Software as a Service (SaaS) so all of the new lead-nurturing features are immediately available to LeadMaster customers.
The new lead-nurturing features include:
Easily build customized lead-nurturing tracks.
- Contacts can easily be added to and removed from multiple tracks.
- Each track can have a series of 'steps' including:
o sending progressive emails
o scheduling calls for the account manager/call center
o sending direct mail
o and more
Track the success of each lead nurturing track.
- Tracking when emails were opened
- Tracking customer responses
- Identifying prospects that are no longer interested
- Tracking the progression of each customer as they move through each step
All of these lead-nurturing features are completely integrated into the LeadMasterCRM Sales Force Automation application - using the same straightforward user interface.
For example, suppose you are a manufacturer's representative with dozens of product lines - each prospect can have a customized lead nurturing track with information specifically tailored to their interests - an email with product literature this week, a white paper next week, a webinar invitation the following week and a reminder for the sales rep to call as a follow-up after each item has been sent. Because the timing of the events in each track is completely independent and up to the LeadMasterCRM user, it's possible to have a short term track for those ready to buy now and a longer term track for those who just want information - create as many tracks as necessary.
Most marketing departments focus on lead generation while sales people are consumed with sales quotas. But what happens to those prospects that aren't quite ready to buy? "That's where lead nurturing comes in," said Russ King, LeadMaster CEO. "With lead nurturing, the goal is to automate the process of keeping the prospects up to date with information. A good CRM system should save the user more time than they invest in using the system. That's our goal. Delivering value for our customers."
