Clinique launches New Sun Care with Solar Smart

PRLog (Press Release) - Jun 15, 2009 -
Clinique, leader in skin care innovation, has launched its new Sun Care with Solarsmart range to protect against both UVB rays which can burn the skin and UVA rays which cause deep damage and lead to skin aging, something that not all sun creams protect against.

The new Clinique Sun Care (http://www.clinique.co.uk/templates/products/multiproduct... ) with SolarSmart range now offers a comprehensive defense against harmful UV rays with 3:1 technology, where UVB protection is three times proportional to UVA protection.

The ratio 3:1 ensures an appropriate amount of UVA protection. Formulated with Clinique's new Proprietary SolarSmart Technology, a unique blend of photostable sun screens designed to help skin defend itself from UV assault.

"There is no harmless amount of sun exposure for the skin. Even small daily amounts of UV exposure contribute to photo-ageing and damage to the skin. In fact, we now believe that about 80% of the skin changes we perceive as 'ageing' are due to sun exposure. This is why daily sun protection is crucial all year long, regardless of season", commented Dr David Orentreich, Clinique's Guiding Dermatologist.

The range of UV protection factors and forms has been designed to fit any individual's lifestyle and preference. The non-greasy sun protection (http://www.clinique.co.uk/templates/products/multiproduct.tmpl?CATEGORY_ID=CAT1042 ) formulas are oil-free, water and sweat-resistant, non-pore clogging and appropriate even for those with sensitive skin.

In addition to the new Solarsmart sun creams (http://www.clinique.co.uk/templates/products/multiproduct.tmpl?CATEGORY_ID=CAT1042 ), Clinique is introducing its new Self Sun Collection for women who are looking for a gorgeous, believable glow without exposure to the sun's damaging rays. And, with a variety of formulations and delivery systems, Clinique offers easy-to-use, targeted solutions for every self-tan (http://www.clinique.co.uk/templates/products/multiproduct.tmpl?CATEGORY_ID=CAT1043 ) preference.

"Two-thirds of my patients seek treatment for damage caused by unprotected exposure to the sun from years before. I like to tell my patients that the safest tan comes in a bottle and that self-tanners are an excellent way to achieve the look of a tan without the harmful effects of sun exposure", concluded Dr Orentreich.

About Clinique
Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand. Today, Clinique's mission remains what it was from the beginning: to provide the highest quality and most effective collection of products to enhance every skin type and tone. The brand's customised approach and quality products - all meticulously tested and carefully formulated with the latest science - have made Clinique one of the leading skin care authorities in the world. All makeup and skin care products are allergy-tested and 100% fragrance free. Clinique offers products for men and women of all ages and ethnicities. Clinique is sold in more than 130 countries and territories, and over 16,000 sales locations.

For further details and media information, please contact:
Mary Kate Trevakis
Clinique Communications Coordinator
73 Grosvenor Street
London
W1K 3BQ
0870 034 6951
www.clinique.co.uk