PRLog - June 14, 2009 - SYDNEY, Australia -- The survey, created by Elizabeth Ball, director of astrology gift report website, It’s In The Stars, reveals fascinating buyer behaviour differences in purchasing customised gifts between the generational groups.
It's In The Stars creates personalized astrology gifts for couples and parents
“Because they have the heaviest demands on their wallets, when it comes to selecting personalized gifts, Generation X is most concerned about their price (98.3%),” said Elizabeth Ball. “The one-of-a-kindness attribute of personalized gifts and their durability is most valued by Generation Ys (93.8% and 85.7%).”
“The Baby Boomers are far more concerned than the other two age groups about the perceived brand or prestige value of the personalized gifts (75.7%) as well as the number of personalization choices (66.7%) to customise them, “ said Elizabeth Ball.
Nearly nine in 10 people (88.5%) have bought at least one personalized gift in the last 12 months with 60.0% buying 2 or more in the past year.
“Because they have more disposable income and more people – parents, children, grandchildren and friends – to buy for, Baby Boomers are the biggest purchasers of personalized gifts with 46.1% buying four or more in the last year,” said Elizabeth Ball.
“Overall, 40% of personalized gifts are bought online. Generation X is most likely to buy from personalized gift websites (32.3%), boutique gift stores (24.6%), department stores (13.8%), and mall kiosks (5.2%), while Baby Boomers outnumber the others in preferring large gift websites (14.2%) and fairs/bazaars/
The most popular gift occasions to give personalized gifts are birthdays (27.9%), christenings (15.8%), new babies (12.8%), anniversaries (8.6%), Mothers Day (8.5%), Christmas (6.6%), Fathers Day (6.3%), weddings (5.2%), Valentines Day (4.4%) and engagements (4.0%).
“People give personalized gifts to those they know well. The highest numbers of personalized gifts are given to partners/spouses (63.1%), friends (43.8%), children (43.1%), parents (40.0%), and nieces/nephews (24.6%), “ said Elizabeth Ball.
The most popular types of personalized gifts include jewellery (18.5%), day of birth gifts (including astrology reports, newspaper front pages - 17.9%), art (usually involving photography of the recipient - 17.1%), books (10.7%) and home décor (9.6%).
“And if you’ve ever wondered whether you should add a gift wrapping service for your customers, over half (55.2%) would rarely or never use it because they buy their gifts in enough time to wrap them themselves or wouldn’t spend the extra money," siad Elizabeth Ball.
"However, Gen Ys a (31.1%) would always or often get their personalised gifts wrapped because they couldn’t “giftwrap to save themselves” or they had left it too late, “ she said.
It’s In The Stars at http://www.itsinthestarsonline.com creates beautifully presented hardcover personalized astrology gift reports for couples and parents for anniversaries, birthdays, christenings, Christmas, engagements, Mothers Day, new babies, Valentines Day, weddings and other important gift occasions.
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http://www.itsinthestarsonline.com has been producing beautifully presented personalized hardcover astrology reports for couples and parents for anniversaries, birthdays, Christmas, christenings, engagements, new babies, weddings, and Valentines Day since 2005.