hiten Prepaid MasterCard appoints Bollywood Actress as Brand Ambassador

PR Log (Press Release) – Jun 13, 2009 – Hiten Cards Limited the company behind the hiten Prepaid MasterCard® Card have signed Saumya Tandon to be the brand ambassador for this product.  Saumya is best known for her role in the Sony TV aired soap Aisa Des Hai Mera where she plays the role of Rusty.  Saumya is currently a host for “Dance India Dance” which is India’s biggest dance talent show.

Saumya Tandon Comments:  When I was introduced to this product I was eager to get involved, the hiten Prepaid MasterCard product allows families to share money with each other and family is very important to me” Saumya adds: “hiten Card you’ll love it”

CEO of Hiten Cards Limited, Hiten Arya comments: “We are very excited to have signed Saumya to become our Brand Ambassador, she is a very talented performer” Hiten adds: “Saumya will appear in the filming of our television advertisements to air on UK television later this year”

David Carr, Director of Card Services at White Eagle (Europe) Plc commented: This is the first of our clients to appoint such a high profile brand ambassador and film TV adverts, this appointment will no doubt help raise awareness not only of the hiten Prepaid MasterCard but Prepaid cards in general”

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Hiten Cards Limited was established in 2008 to provide a number of financial solutions including the hiten Prepaid MasterCard product.  For further information about the product please visit www.hitencard.com    

White Eagle (Europe) Plc was founded in 2007 and is a market leader in the high growth prepaid card and electronic payments market.  Eagle Prepaid is a division of White Eagle (Europe) Plc and has developed its own source code, therefore maintaining full ownership of the IP, and created a suite of web services that integrated in real time to appropriate business partners.  Eagle Prepaid provides bespoke white labeled Prepaid Card programmes with enhanced functionality, in association with either MasterCard or Visa and Newcastle Building Society. Our proactive and tailored approach gives our clients the technological edge in this innovative transaction processing market.  White Eagle (Europe) Plc is a Registered MasterCard Member Service Provider www.white-eaglegroup.com
MasterCard is a registered trademark of MasterCard International Incorporated. The PaysU Card is issued by Newcastle Building Society ("NBS") pursuant to licence by MasterCard International.  NBS is authorised and regulated by the Financial Services Authority as an issuer of e-money (registration no. 156058).  NBS subscribes to the Banking Code, copies of the Code are available upon request.