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Follow on Google News | Estee Lauder launches newly redesigned E-Commerce websiteThe newly redesigned e-commerce website has enhanced product information, new interactive tools and step-by-step video content to engage consumers
By: Alice Raymond With a new layout and enhanced features, such as interactive diagnostic tools, step-by-step makeup videos and advice from the experts, Estee Lauder (http://www.esteelauder.co.uk/ "These new online tools help us to provide the consumer with a seamless experience from the website to the counter," said Elana Drell Szyfer, Senior Vice President, Global Marketing, Estee Lauder. "Many of our customers are now searching for product information or shopping online and these numbers continue to grow. We want to ensure that no matter where our customer chooses to shop for our products, they are able to get the information and support they need to make the best choices." New features available on the Estee Lauder website include: New Layout - New intuitive product groupings make it easier for consumers to find the products they are looking for, and a breadcrumb navigation trail helps to navigate the site. Detailed product information, enhanced images and application/ Skincare Finder - Using a few quick and simple questions to analyse individual skincare concerns, the Estee Lauder Skincare Finder (http://www.esteelauder.co.uk/ Foundation Finder - The new, interactive iMatch Foundation Finder (http://www.esteelauder.co.uk/ How-To Videos - Step-by-step how-to videos have been added to the new Estee Lauder site to help customers re-create different makeup. Estee Lauder beauty advisors share their make up tips (http://www.esteelauder.co.uk/ Streamlined Checkout - a new, streamlined checkout process makes it quicker and easier to purchase products online, delivered to anywhere in the UK (except Channel Islands) via 5 different delivery options. To celebrate the launch of the new website, Estee Lauder is offering customers a special offer skincare trio set (http://www.esteelauder.co.uk/ About Estee Lauder In 1946, Estee Lauder started business with one face crème, and the desire to bring out the beauty in every woman. By the time the revolutionary fragrance Youth-Dew was introduced in 1953, the Estee Lauder Company had already won a reputation for innovation, research and quality. Now Estee Lauder's skincare, makeup and fragrance collections exemplify the best that technology, science and arts can achieve. The Estee Lauder name on a product is recognised in over 100 countries for quality and has gained a worldwide reputation for elegant, and luxurious products that uphold the finest standards of excellence through extensive research and stringent product testing. Estee Lauder PR contact Alice Raymond Estee Lauder Companies 73 Grosvenor Street London W1K 3BQ 0870 034 6501 www.esteelauder.co.uk # # # About Estee Lauder In 1946, Estee Lauder started business with one face crème, and the desire to bring out the beauty in every woman. By the time the revolutionary fragrance Youth-Dew was introduced in 1953, the Estee Lauder Company had already won a reputation for innovation, research and quality. Now Estee Lauder's skincare, makeup and fragrance collections exemplify the best that technology, science and arts can achieve. The Estee Lauder name on a product is recognised in over 100 countries for quality and has gained a worldwide reputation for elegant, and luxurious products that uphold the finest standards of excellence through extensive research and stringent product testing. End
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