Marketing Solutions With Rapid ROI
Source: http://www.themarketinganalysts.com/
With over 6.7 billion people in the world, it’s nearly imposible to satisfy everyone with a single marketing mix strategy. With the exception of unbranded, plain labeled package goods that are aimed at the mass market, a strategy that attempts to satisfy everyone is destined to fail. Many years ago soap manufactures determined the need for special marketing strategies to target individual markets. For example, Dove targets soft skin and Irish Spring promotes extra sex appeal. Therefore, capturing large portions of the market often require that firms use market segmentation strategies and develop custom marketing mix strategies to target each segment.
What is Market Segmentation?
Market segmentation is the process of dividing the total market into several homogeneous groups. By adjusting a marketing mix strategy for a specific market segment, companies can focus on satisfying the needs of specific portions of the target market.
THE MARKETING ANALYSTS use advanced multivariate statistical analysis to segment markets. Often, our segmentation techniques will combine demographic, psychographic, geographic and perceived product benefit data to identify homogeneous customer groups. By doing so, we provide marketers with better information to target, attract and capitalize on similarities within a segment.
THE MARKETING ANALYSTS was founded in Dallas, Texas and has satellite offices in Fort Myers, Florida; Sofia, Bulgaria; Cologne, Germany; Ismailia, Egypt and Moscow, Russia to provide one-stop, high quality, low cost solutions for your special marketing needs. Initially launched as a predictive marketing research company, we now provide a variety of integrated marketing solutions including content management systems, search engine optimization, proofing and language translation services.
Our team is highly talented and consists of respected Marketing Ph. D's, experienced Marketing Managers, talented Computer Science professionals and competent Language Translators who hold advanced degrees from respected universities known around the world.
With our highly skilled associates, we are able to leverage all activities effectively to meet each of our client's unique objectives.
Our strategic mix of marketing-based services include:
» Quantitative Services
* Analytical Marketing Research
* Predictive Marketing Models
* Advanced segmentation
* Predictive Data Mining and AI
» International Translation & Localization Services
* Medical Records
* Web sites with Search Optimized Content
* Marketing/PR Collateral
* Academic Files
* Industry specific documents
* Proofing
» Web Design & Development
* Search Engine Optimization (SEO)
* Dynamic Web sites
* Predictive Ad Response
* Content Management Systems (CMS)
* Social Media Analysis
Our unmatched professionalism and commitment to achieving results guarantees the highest level of client service, every time. We look forward to the opportunity to serve you.
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