New Online Service Helps Small Businesses Overcome Tough Marketing Challenges

PRLog (Press Release) - Jun. 10, 2009 - A new website allows Small Business owners to manage their entire Marketing program in one place.    The site, mymarket-ease.com, provides interactive analysis tools, discount design services, a networking forum and competitor tracking modules.

To use the site, business owners sign up and open their customized “office” by completing a business profile.  Each “office” contains individual modules tailored to key parts of strategic marketing, such as conducting research about competitors, customer surveys, and return on investment analyses.  Members can go into any module and use the tools provided, which give guidance and suggestions on how to make their plan stronger.  But, the most distinctive functionality is the ability to contact a Marketing professional directly with any questions or for advice.

“Historically, small businesses have had limited options for managing their marketing, which is one of the most important parts of their business plan,” said Melissa Fox, creator of mymarket-ease.com.  “They either have to spend hours figuring it out themselves or lots of money on consultants.  Mymarket-ease.com provides a good compromise.”

According to statistics published by the Small Business Administration, 56% of the small businesses in the U.S. with 100 or less employees, have fewer than 5 employees.  With limited resources, these companies can benefit from external support that helps ease their burden -- but often the cost has been too high.

“Strong business-minded professionals who are committed to positioning their business for success face many challenges in this economic climate,” says Elaine Dunner, MBA, MHA.  “They want to venture into marketing their products and/or services.  However, they may not have the knowledge or desire to hire a full time staff to support this initiative.  They are the perfect people to utilize a service like mymarket-ease.com which comes without the overhead and long term staffing commitments.”

“As a small business, mymarket-ease.com really captured what we need from a marketing perspective,” said Steven Riggs, president of GraphicsSolutions and mymarket-ease.com client.  “Marketing can be very expensive, and companies of our size are not always in a position to have an internal marketing department. Being able to bounce ideas off of a marketing professional was really amazing.”

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The only Marketing service designed exclusively for Small Businesses. Mymarket-ease.com is a groundbreaking online tool that gives entrepreneurs the benefit and expertise of a marketing manager at a price they can afford. Use Mymarket-ease to determine what types of campaigns are best for your business, how much you should spend, keep track of your competitors, and speak to real Marketing professionals!