Elite Fitness Systems Founder And CEO 'Raises The Bar' With New Book

PR Log (Press Release) – Jun 10, 2009 – Lessons learned in the gym lead to success in life and business says author

LONDON, OHIO (June 9, 2009)—Dave Tate, founder of Elite Fitness Systems (EliteFTS.com) and internationally renowned strength specialist, is the author of a new, just-released book – Raising the Bar (www.elitefts.com/raisingthebar).

In the book, Tate relays personal experiences that led him to question the conventional logic presupposing what people should expect out of life and out of themselves.  Instead, he finds his own solutions to life’s challenges. A leader and innovator in the powerlifting and strength training community, Tate understands how examples of personal athletic achievement can be transferred to all areas of life.

“I began looking at my friends and training clients and wondering how they could be the best of the best lifters, but not excel in other areas of their lives,” Tate says. “They had all the ingredients for success in both their careers and relationships, but either didn’t realize it or didn’t know how to reach within themselves. This book allows me to share the lessons I learned in the gym that have been the foundation of my success in business and life in general.”

Raising the Bar is Tate’s follow-up to his first book, Under The Bar — a guide to the lessons of life through the world of powerlifting. This time Tate tells his life story, from a troubled childhood in special education programs to the pitfalls of success in his adult life. Along the way, Tate demonstrates the strategies he has developed that helped him “raise the bar” in both the gym and in life.

Tate started Elite Fitness Systems (EliteFTS.com) in 1998 on a second-hand computer in a spare bedroom apartment. Now, nearly 11 years later, EliteFTS is a multi-million dollar business on the cutting edge of every innovation in the fitness industry. It is arguably the most influential company in the industry.

Tate has been involved with powerlifting for nearly thirty years as a world-class competitor, coach and consultant. He has written over a hundred articles on strength training for magazines and the Internet, and has authored several books, e-books and training manuals, including his phenomenally successful self-help debut, Under the Bar. As a business adviser, motivational speaker and author, Dave’s mission is to show how athletic disciplines teach valuable lessons leading to outstanding achievement and enrichment in all areas of life.

Elite Fitness Systems is a leader in the strength training industry, providing the highest quality strength training products and services while delivering the highest level of customer service in the industry. For the best training equipment, information and accessories visit us at www.EliteFTS.com.