e-Direct Marketing - getting your emails read

June 10, 2009 - PRLog -- Writing and sending direct and e-direct mail (DM and eDM) seems to become more of an art form every day. And, as there’s such a difference in the cost of sending eDM vs. DM, should we all ditch the traditional method and simply use online methods for our marketing and sales communications? The problem with eDM is there are so many tricks you need to know to dodge the spam filters, ensure legality and when and how to send them, it’s hard to keep up with the latest knowledge.  And once you’ve got all that sorted, you need to sort out response mechanisms and how to grab someone’s interest and get them responding. For comprehensive advice and suggestions on how to optimise eDM campaigns check out the Abigail Shone's direct marketing articles at http://www.CEBUS.net/news-en/

Abigail Shone is a freelance copywriter and marketer and has recently started contributing to the CEBUS direct marketing knowledge database and has already provided articles on 'Top Tips for Writing and Sending Direct Mail' at http://cebus.net/news-en/news005.htm and 'e-Direct Marketing – Getting Emails Read' at http://cebus.net/news-en/news009.htm

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CEBUS, a leading European mailing list broker, provides a series of free direct marketing articles to help their customers create and send better direct marketing.