Global Bakery and Cereals Market to Value $364bn by 2012 Says new Report

June 10, 2009 - PRLog -- “Innovation and Market Drivers in Bakery and Cereals: Fast growth markets and strategies for adding value” available at http://www.reportbuyer.com/go/RBI00300 is a management report that analyses key trends in the bakery and cereals market and forecasts future growth opportunities.

The global bakery and cereals market is predicted to value $364bn by 2012. This expansion is being driven by fast growth markets such as China and India. The European and North American markets are now highly mature and low growth. To counter both this and the high levels of private label saturation, bakery and cereals manufacturers are attempting to differentiate their brands, especially in growth areas such as healthy and convenient bakery products. Ownership of a niche segment or proprietary ingredients is a key way bakery and cereals manufacturers can add value to their products and increase their market share.

The Report can be used in the following ways:
 
   * To predict future growth areas in bakery and cereals using the forecasts of market values to 2012 and volumes by category and sub-category.
   * To gain insight into future opportunities in the bakery and cereals market and examine the most innovative product launches and potential areas of opportunity for manufacturers.
   * To identify the key trends that are shaping the bakery and cereals market, and examine the key drivers for the market to 2012 detailing key trends in demographics

The report covers current issues such as the impact of changing population profiles, and how the increase of private labels in bakery and cereal products has increased the pressure for manufacturers to differentiate their brands, especially in growth areas such as healthy and convenient bakery products.

The report “Innovation and Market Drivers in Bakery and Cereals: Fast growth markets and strategies for adding value” is available from Report Buyer at:
http://www.reportbuyer.com/food_drink/bread_bakery/innova...

Report Buyer product ID: RBI00300
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