Tourism Holdings Limited
THL is one of Australasia's premier tourism companies owning and operating brands such as Maui, Britz and Backpacker Campervans and Car Rentals, Kiwi Experience, Waitomo Glowworm Caves, Ruakuri Caves and The Legendary Blackwater Rafting Co. They have seven of their Maui, Britz and Backpacker vehicles on display at TRENZ 2009 where they seek to update the trade/media on the latest and greatest product, services and technology developments within their business. The following media/trade release is for the international travel trade and media audience.
From the CEO…
"It has been 10 years since Maui and Britz merged and we are delighted that we have come such a long way. Our focus is simple; to be clear about what our customers want and to deliver to them better than anyone else." - Grant Webster, CEO, thl
"thl has the brands and a proven business model. We have scale and you have security of supply. We are building on our past successes with investment in our partners, our brands, our products and technology. In short, we are investing now to reap success on the other side of this current economic climate. We are very positive about our plans, our progress towards achieving them and we are excited about the future." - Grant Webster, CEO, thl
On the 2009/10 Season ...
"Maui is Australasia's original campervan company - it's a classic brand having delivered great self-drive holidays for over 25 years. A leader in our field, we have pioneered the campervaning industry with countless product evolutions. The year ahead is no exception. We will raise the bar on our popular Maui Spirit 2 Toilet/Shower and introduce the luxurious Maui Platinum campervan, accommodating up to six travellers. Our customers are looking for smart, intuitive design, almost an apartment on wheels, and that's exactly what we deliver." - Sue Sullivan, GM Sales & Marketing, Maui Motorhome & Car Rentals (http://www.maui-
"Britz is synonymous with unforgettable outdoor adventures! Its 'no boundaries' approach with clever, robust and comfortable vehicles ensures adventure seekers can live their dreams and reconnect with Mother Nature's magnificent landscapes. The brand offers the widest choice of camping vehicles in Australasia and continues to constantly challenge the market by bringing innovative, new products to life. With Britz, it's as much about the journey as it is the destination."
"Backpacker is the ultimate budget-savvy campervan, making travel fun and affordable. Now more than ever before, people are looking to stretch their dollar or euro further with hip pocket-friendly getaways without compromising on comfort, safety and reliability. Backpacker campervans and cars deliver all this and more right from the six-sleeper campervan in NZ to the tough 4WD in Australia and the ever popular 2 person Breezer sleeper van." - Kate Meldrum, Marketing Manager, Backpacker Campervan & Car Rentals (http://www.backpackercampervans.com/
Product Design And Quality Highlights ...
CLASSIC MAUI LINE UP: The Maui Spirit 2 Toilet/Shower is the market leader in its category. Now the vehicle has a new lease on life with a clever new design complete with a permanent bed, slide out TV screen and DVD player, and even a slide-out external gas barbecue. Not to be outdone, the six-berth Maui Platinum will be launched in Australia and New Zealand later this year. With 100% of the 2WD Australian fleet and 70% of the New Zealand fleet on automatic transmissions, Maui is making campervan holidays an effortless experience.
BRITZ CONTINUES TO INNOVATE AND DIVERSIFY: When it comes to size and choice, Britz is fast becoming the leading brand in New Zealand and Australia. This year, Britz will continue to forge a new frontier in outdoors/adventure campervaning with the introduction of the exclusive Britz Renegade. The annual production of new campervans continues to supply its core fleet and we will be trialing several exciting new extra hire items. Another 4WD model added to the line-up means one fifth of Britz vehicles in Australia are 4WDs equipped to get off the beaten track.
BACKPACKER VALUE IN 2010: Backpacker's extensive range of campervan and rental car choices in both New Zealand and Australia continues to excel in providing value for money. Backpacker features 5 models in each country - from 2 sleeper vans, to the 4WD in Australia, and the 6-sleeper vans in New Zealand. At Backpacker, there's a vehicle to suit every person and every budget.
Sustainable Sustainability...
At thl we understand that we are dependent upon the raw beauty of the environment, in which we do business. Our position on sustainability is our ecosure program: Be realistic. Be authentic. Be holistic.
- We minimise our carbon footprint via our emissions testing program and our purchase of low emissions vehicles.
- We reduce our environmental impact with our 'whole of life' approach to everything we do.
- We recycle at our branches & head office.
- We create sustainable sustainability with initiatives that are both environmentally and economically sustainable.
Investing in our partners…
GLOBAL ACCOUNT MANAGEMENT: thl has invested in dedicated regional account management teams to service your account and ensure access to instantaneous decision making.
24/7 REAL TIME LIVE AVAILABILITY AND PRICING: thl's B2B reservations system allows you to be first to market to win the booking. This service is available through direct feed or via thl's web based system. This service is now backed by a 24/7 B2B support centre and international freephone number!
LOOK AND FEEL: We've taken the opportunity to bring the look and feel in-line with our new branding. Browser compatibility has been enhanced to be compliant with IE 6, IE 7, IE 8 and Firefox.
INVESTMENT IN TECHNOLOGY: thl is working with best-of-breed partners to upgrade technology and infrastructure to provide improved access for trade partners now, on a future-friendly platform.
RESOURCES IN 5 LANGUAGES: Product information is available in German, Dutch, French, English and Danish. This will allow you to become an instant thl expert in the language that suits the sale!
24 HOUR TURNAROUND ON BROCHURE PROOFING: thl brand managers provide overnight turnaround on brochure proofing. This service is designed to relieve pressure on product managers, maximise the value of the Maui, Britz, and Backpacker pages and ensure accuracy.
NEW IMAGES: The thl online image library is available for you to download the latest images any time and in any format.
PRODUCT DEMONSTRATION DVDs: DVDs will shortly be available in English and German, detailing each product on our fleet. The footage will be available online in due course - great for helping to sell directly to customers and training front line consultants.
E-NEWSLETTERS:
Customer Feedback…
thl customer response level is now over 85% every month. Our goal is to ensure 90% or more of our customers rate us as 'excellent' or 'above average' AND that 90% or more of our customers will recommend Maui, Britz and Backpacker to their friends and family. More importantly, this customer feedback is dissected monthly in our continuous improvement workshops to generate action that enhances our customer's experience; this captures product design, service delivery and processes.
For more information please visit thl at TRENZ Booth # 1151 or contact:
Angela Taylor
Brand Manager
Tourism Holdings Limited
http://www.thlonline.com/
TEL: +64 9 255 3937
FAX: +64 9 255 0629
36 Richard Pearse Drive, Mangere, Auckland
Private Bag 92133, Auckland 1142
New Zealand
Photo:
http://www.prlog.org/
